Underneath.com monitors the pricing, selection, and
availability of the latest underwear lines and links directly to these products
on other merchant's web sites. Visitors to Underneath.com will be able to shop
for the best price on the latest styles of men's underwear and women's intimate
apparel, shapewear and hosiery at noted retailers. Underneath.com began
operation as one of the first shopping comparison website focused on the brand
name men's underwear and women's intimate apparel niche marketplace.
The retail of underwear represents 6 percent of department
store sales and a domestic marketplace of over $20 billion according to NPD
data. The goal of Underneath.com is to give its visitors the confidence of
knowing that they will be able to shop for the latest styles and deepest
selection available to the public and receive the lowest price from the matched
retailers.
Underneath.com is an Atlanta-based start-up focused on the essential apparel
market. The company continues to expand its website from a shopping comparison
portal to also include the ability of mom-and-pop retailers to upload their
products and sell to the public directly using the website's exclusive universal
shopping cart.
Underneath.com began selling underwear online in July,
1997. It was noted as one of the pioneer online retailer of brand name
underwear and intimate apparel, hosiery, bras and panties. Underneath.com fell
into the shadows in 2002, as it closed its doors and paved the way for many new
underwear eTailers you see today. Underneath.com is now back online.
You may also want to visit the
comfy
undies website to learn more about underwear retailing.