Fashion Blog Pages

Tuesday, April 14, 2015

deLiA’s back for back-to-school

deLiA’s may rise from the dead.  On what was thought to be a “bankrupt” retailer’s website it now says, "coming soon...Fall 2015".   

Also has the #DeliasForever hashtag is ready for action on the site.   You can see it for yourself at http://store.delias.com/

A corresponding Delia*s Instagram post reads: "News flash! Delia*s will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!" Another post reveals that the shop will be back up and running online in August.

Here is portion of an article posted on the Wall Street Journal on February 20, 2015:

“Tuesday in White Plains, N.Y., liquidating retailer Delia’s Inc. will ask a judge to approve the $2.5 million sale of its Delia’s and Alloy Brands to a group of investors that previously spun off Alloy.  The sale would see the two staple catalog teen retailers reunited.  In 2013, Delia’s sold the Alloy brand to investors Steve Russo and Brian Lattman for $3.7 million in cash plus $3.1 million in assumed liabilities, according to a securities filing. Alloy operates as an online- and catalog-only retailer.  Mr. Russo previously founded FAB NY, a youth retailer, and Artisan House, a handbag company. Mr. Lattman, who currently serves as Alloy’s chief executive, previously was the chief merchandising officer for Norstan Apparel Shops and LANY LLC, two other apparel retailers.” http://blogs.wsj.com/bankruptcy/2015/02/20/forward-motions-delias-to-seek-approval-of-sale/

Here is the Fashion Blog’s previous article about the deLiA’s bankruptcy from a few months ago.

Will deLiA’s be back for back-to-school?

Learn more about deLiA’s on Apparel Search.