deLiA’s may rise from the dead. On what was thought to be a
“bankrupt” retailer’s website it now says, "coming soon...Fall 2015".
Also has the #DeliasForever hashtag is ready for action on
the site. You can see it for yourself at http://store.delias.com/
A corresponding Delia*s Instagram post reads: "News flash!
Delia*s will be coming back-to-school with you! Best part? Online only = ALWAYS
OPEN!" Another post reveals that the shop will be back up and running online in
August.
Here is portion of an article posted on the Wall Street
Journal on February 20, 2015:
“Tuesday in White Plains, N.Y., liquidating retailer Delia’s
Inc. will ask a judge to approve the $2.5 million sale of its Delia’s and
Alloy Brands to a group of investors that previously spun off Alloy. The
sale would see the two staple catalog teen retailers reunited. In 2013, Delia’s
sold the Alloy brand to investors Steve Russo and Brian Lattman
for $3.7 million in cash plus $3.1 million in assumed liabilities, according to
a securities filing. Alloy operates as an online- and catalog-only retailer.
Mr. Russo previously founded FAB NY, a youth retailer, and Artisan
House, a handbag company. Mr. Lattman, who currently serves as Alloy’s chief
executive, previously was the chief merchandising officer for Norstan Apparel
Shops and LANY LLC, two other apparel retailers.” http://blogs.wsj.com/bankruptcy/2015/02/20/forward-motions-delias-to-seek-approval-of-sale/
Will deLiA’s be back for
back-to-school?