In an exciting and never done before move,
Swatch and PledgeMusic will work together to
present the Emerging Artists Series. This will be
Swatch's first time working extensively in the music vertical in the US. The
Emerging Artists Series is unlike anything either company has ever done
before. The series will launch with the Danish artist Oh Land.
As an alternative to pledging money, fans will follow the
campaign on social media and via the Swatch Emerging Artist Series campaign on
PledgeMusic.com at www.pledgemusic.com/swatch. When fans follow the campaign,
they will get updates and will be able to unlock exclusive artist content.
"In sync with our belief that artists can make the world a
better place, at Swatch we have long recognized the power of music to connect,
energize and inspire people" said Carlo Giordanetti, Creative Director Swatch
International. "We are excited to give our fans the opportunity to tie with
music and emerging artists in an innovative and intimate way. The Swatch vibe
resonates".
Through the Swatch Emerging Artist Series campaign
page on PledgeMusic.com, Oh Land fans will have the chance to RSVP to intimate,
stripped down shows in Swatch stores nationwide, to win artist-signed Swatch
watches, and to unlock exclusive video content and updates from the Emerging
Artist Series. The first event is a live performance by Oh Land on Sunday,
May 3rd in the rotunda at Tysons Corner Center Mall in McLean, VA.
PledgeMusic continuously works to reinvent ways
that help artists create and promote their music and give fans personal
connections to the artists they love and support.
"Partnering with Swatch on the Emerging Artist Series embodies
PledgeMusic's commitment to connecting artists with their super fans in the most
exclusive ways imaginable. Through the Emerging Artist Series, we are
giving music fans a once-in-a-lifetime opportunity to see their favorite artists
perform in unique and unexpected settings. These intimate events will elicit
emotional bonds between fans and musicians that cannot be replicated anywhere
else. This program is a win for artists, fans, brands, and the music industry as
a whole."- Alissa Crevier, Global Head of Brand Partnerships, PledgeMusic
ABOUT SWATCH
Swatch, launched in 1983 by Nicolas G. Hayek, is renowned for
its creative partnerships and strong support for art and artists working today.
For more than 30 years Swatch has invited painters, photographers, filmmakers,
sculptors, fashion designers and others from a broad range of disciplines to
create art on "the world's smallest canvas". By taking its amazing Swatch
watches to millions around the world, the Swiss watchmaker has built what may be
the world's largest art gallery on the wrist.
ABOUT PLEDGEMUSIC
PledgeMusic is the #1 community of artists and fans who believe
in a better way to make, enjoy and buy music.
THE BUZZ
Named as one of The Worlds Top 10
Most Innovative Companies of 2015 in Music for "Helping artists
and fans get what they want". - Fast
Company
ABOUT OH LAND
Oh Land, began creating a sound that evoked a unique mix of
Robyn, Feist, and Lily Allen. Her dance training came into play, too, allowing
Oh Land to fill her early performances with choreography and theatrical
flourishes. By 2008, she'd signed to a Danish label and released full-length
album, Fauna. One year later, she inked an international deal with Epic. Working
with Dan Carey, Dave McCracken, and Pharrell Williams, Oh Land spent much of
2010 working on another full-length album. Her first single, "Sun of a Gun," was
released late that year, with a self-titled album following in March 2011. Her
third long player, Wish Bone, arrived in 2013. Following it's release, Fabricius
tried her hand at acting, starring in the 2014 Danish western The Salvation. In
November of that year, she released her fourth album Earth Sick and announced
that part of the album's proceeds would be donated to Greenpeace's Save the
Arctic campaign.
LINKS
www.pledgemusic.com/swatch
www.pledgemusic.com
www.swatch.com/en/
www.facebook.com/SwatchUS
www.twitter.com/swatch
www.ohlandmusic.com