Joe Fresh & JCPenney Going Separate Ways
February 21, 2013 jcpenney announced that they would add fresh
fashion with the launch of Joe Fresh Shops and new designer
attractions. jcpenney had teamed up with some of the world's leading designers
and brands to bring their styles to more Americans at an affordable price. In
addition to the highly anticipated debut of Joe FreshTM in nearly 700 stores,
Pearl by Georgina Chapman of MarchesaTM, L'Amour Nanette LeporeTM, William
Rast®, LULU by Lulu GuinnessTM and Duro Olowu for jcpTM joined a growing
portfolio of leading brands in stores across the country and jcp.com that
spring.
Fast forward to now, Loblaw Companies Ltd said Thursday they are
pulling the Joe Fresh line from J.C. Penney department stores in the United
States next year. As read on Racked: Joe Fresh president Mario Grauso told WWD:
"By mutual agreement, Joe Fresh and J.C. Penney have determined not to renew our
existing distribution agreement that expires on Jan. 30, 2016." (http://www.racked.com/2015/5/7/8564725/joe-fresh-jcpenney-discontinued)
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