CRC, a New York-based public relations agency specializing
in fashion and beauty, has been named the agency of record for Perfect Corp., developer
of mobile beauty platforms: YouCam Perfect,
YouCam Makeup and Beauty Circle.
Perfect Corp., a spin-off of the world’s leading consumer
multimedia software company CyberLink, is
the premier online destination for beauty lovers worldwide, dedicated to
transforming how consumers, content creators and beauty brands interact
together. CRC will focus on Perfect
Corp.’s visibility within the social community and beauty industry by
implementing an aggressive public relations strategy, including media and
consumer activation events as well as ongoing marketing initiatives.
“CRC is thrilled to partner with Perfect Corp.,” said Cindy
Riccio, President and Founder of CRC. “The company’s unique approach in the
mobile app market has revolutionized the selfie, the virtual makeover and how
beauty enthusiasts interact worldwide. We look forward to working with Perfect
Corp. to create the beauty platform of the future.”
“From the moment we engaged with CRC, we felt a common
understanding of the opportunity at hand and how it should be addressed,” said
Richard Carriere, Perfect Corp’s Senior VP of Global Marketing. “We are very
pleased to partner with Cindy and her team and are confident CRC will help us
grow this business into a global leader.”
Perfect Corp. first launched YouCam Perfect in March 2014,
which allows users to enhance the natural beauty of their photo and video selfies.
YouCam Makeup followed in August 2014, through which consumers can test out
true-to-life makeup looks and effects with hundreds of fashionable makeover
styles and color combinations. Beauty Circle, which is accessible through
YouCam Perfect and YouCam Makeup, is the first beauty, fashion, makeup and
style-driven social community. Beauty Circle connects beauty enthusiasts
worldwide and highlights the latest trends, provides makeup tutorials and
shares exclusive tips from industry experts. The
apps have been updated numerous times since their release, including the most
recent addition of jewelry and accessories to complement and complete any look.
YouCam Perfect and YouCam Makeup are compatible
with the iPhone, iPad and iPod Touch, and are available in the iTunes and
Google Play stores. To date, the Perfect Corp. apps have generated tens of
millions of downloads and are frequently listed among the most popular apps on
the stores.
About Perfect
Corp.:
Perfect Corp. is dedicated to transforming how consumers, content creators
and beauty brands interact together. Their unique platform is the premier online
destination for all beauty lovers. Their apps, YouCam Makeup, recently voted Best
Fashion & Apparels App of 2015, and market-leading YouCam Perfect redefine
virtual beauty for tens of millions of users. Beauty Circle -- the first
beauty, fashion, makeup and style-driven social community -- connects them all,
allowing our users to interact with each other in a new way.
Their experienced team of engineers and beauty aficionados are
pushing the frontiers of technology to create the beauty platform of the future
– a fluid environment where individuals express themselves, learn the latest
about fashion and beauty and enjoy instant access to the products from their
favorite brands. For additional information, please visit www.PerfectCorp.com.
About CRC:
CRC is an independently owned full-service marketing communications agency that creates
innovative campaigns to help its clients achieve their annual business goals by
fueling conversations between them, their most important publics and key
influencers. CRC provides PR services to a variety of apparel, food/beverage, home care, beauty and accessories
brands and is comprised of innovative and passionate PR specialists
to create, connect and communicate brand campaigns
tailor-made to meet and exceed expectations. For more information about
CRC, visit www.cricciocomm.com
Find more interesting fashion industry apps. Learn more about fashion & beauty apps here on Apparel Search.
Find more interesting fashion industry apps. Learn more about fashion & beauty apps here on Apparel Search.
Thank you for taking the time to read our beauty industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.