Social media activity, mobile apps, and search engine
marketing, has created an abundance of date for clothing retailers to digest.
If you combine traditional forms of retail data collection with more modern tech
driven techniques, we can all agree that apparel stores have more data than ever
before in history. The question is, “what is the stores doing with the
data?”.
Having data is one thing, using it in an positive,
actionable, and responsible manner is an entirely other
matter.
If fashion boutiques and department stores gain an accurate
source of data, they can create beneficial resources to help their consumers.
Obviously, this is mutually beneficial. Happy shopper equates to happy
retailer.
One example, may come in the form of fashion beacons. When
a beacon
is placed in a clothing store it will allow the retailer, clothing brands,
or marketing company to wake up their previously installed app and deliver a
relevant and possibly personalized message to consumers as they walk around the
store. Using data previously collected about the consumers from social media or
search engine activity may provide the retailer a better understanding in regard
to what type of information can be served to the consumer.
Collecting consumer data needs to have an end game in mind.
Clothing stores should not
collect consumer data just for the sake of collecting it. They really need to
strive toward ways to use this information in a way that benefits
shoppers.
Do clothing stores actually know how to handle all of the
information that they have been collecting via social media,
etc.?
Thank you for taking the time to read our fashion retail news article. We hope that you have found this report to be informative.
If you have comments or questions, please add your thoughts in the discussion area below.