Joining the celebration were executives from golf courses around the country, fashion insiders, PGA representatives, and Covel’s husband, country music hall-of-famer and avid golfer, Toby Keith.
Solidifying the speculation that Swingdish is one of the top new brands to watch, many of the signature styles immediately sold-out via online ordering at www.Swingdish.net following the launch event.
Over the course of her life, Covel had a love for fashion and developed a late love for the game of golf. This new found passion also lead to her partnership and current role overseeing operations at the Belmar Golf Club in her Oklahoma hometown. Realizing there was a significant void in golf apparel for women, Covel, along with daughters Krystal & Shelley, worked with an Ohio-based creative team to create Swingdish. The fashion line includes women’s golf shorts, shirts, skorts and accessories that are functional and practical while
keeping an eye on style.
Each Swingdish piece is infused with a story. The luxurious pieces are created with handselected Italian fabrics incorporated with technological advancements, ensuring comfort and performance. The Swingdish collection is individualistic and timeless, creating a sentimental place in any athlete’s wardrobe. The unique line offers a successful mix of high style and functionality perfect for all women.
