Here is our theory:
- Mom will shop online for price & convenience.
- Teens shop in-store for the social aspect of shopping.
Yes, this is a very general summary. Certainly we understand that mom also shops in stores and that teens also shop online. Our point is that currently the trend appears to be that teens still enjoy shopping in stores.
Even as the internet expands "social shopping" (buy now buttons etc., mixed into social media websites) it is not the same thing as teens shopping in a clothing mall. Believe it or not, on occasion teens need to physically interact with other teens. This is why they walk around the mall like zombies.
Although online shopping is clearly taking over the world of brick & mortar, Apparel Search hopes that teens continue the tradition of heading to the mall to shop with their friends.