The new fashion app IT'S MY STYL has quickly been spread and downloaded by over 40,000 style conscious girls and women. The application let young women mix and match different styles to get on demand feedback from their friends and like-minded. The company is founded in Sweden by best friends Josephine Eskilsson , 22, and Felicia Åkerlind , 22.
"Users have since this summer created over 100 000 creative collages out of roughly 500 000 purchasable products and sharing them within the app to get feedback - without focusing on appearance or body image" , says Josephine .
“It's My Styl let the community speak for what's trendy and not the big runways or media. Stylistas want to share their own personal styles, not the ones others decided for them. Our users inspires more of people they can identify with instead of Dior 's latest show in Paris” , says Felicia .
Learn more at the It's My Styl website.
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