Macy's Curated Collection & Pink Pony Pin

This October, Macy's will put the power of pink to work through an inspirational and fashionable campaign that draws attention, heightens awareness and raises funds in the fight against breast cancer. With in-store and online destinations, Macy's elevates the fundraising focus on a disease that affects not only women, but the family and friends that surround them. Pink prevails in-store with commemorative and exclusive product from fashion and cosmetics to home merchandise, and Pink Pony apparel and accessories, as well as a limited-edition Pink Pony Pin. With a plentitude of pink, Macy's celebrates Breast Cancer Awareness Month with style, strength and steadfast support.

For the third year, Macy's has joined forces with the Pink Pony Fund, The Polo Ralph Lauren Foundation's initiative in the fight against cancer, by offering a special collection of items that transform Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy's locations across the country and at macys.com/pink. The Shop will be comprised of tees, tanks, long-sleeve fleece, sweatpants, knits, leggings, polos, vests and windbreakers for him and her. Newly added items for this year include the Pink Pony limited-edition fragrances of Ralph Lauren Romance and Midnight Romance of which 15 percent of the retail sales price* will be donated to the Pink Pony Fund during October 2015, with a minimum guaranteed donation of $100,000. Twenty-five percent** of the purchase price of all Pink Pony apparel and accessories sold by Macy's in the United States will benefit the Pink Pony Fund for causes devoted to cancer awareness, education and research. In addition, from Oct. 1-18, Macy's customers who show their support by purchasing the limited-edition, commemorative Pink Pony Pin for $5 ($4 of which benefits the Pink Pony Fund, with 25 percent of the donated amount to support breast cancer-related causes***) will receive a special discount up to 20 percent on a wide assortment of merchandise at all full-line Macy's stores nationwide (with applied exclusions). Since the launch of this exclusive partnership in 2013, sales of Pink Pony products at Macy's have raised more than $4 million for the cause.