CRC, a New
York-based public relations agency specializing in fashion and
beauty brands, has been named the agency of record for Nicole
Andrews Collection, an upscale fashion apparel line
designed by actress Nicole Andrews -- known for appearances in Lovelace,
Homefront, How I Met Your Mother and upcoming Texas
Chainsaw Massacre Prequel Leatherface-- and her
mom Donna.
MALIBU HIGH LOW CORAL PEACOCK
The
California-based brand takes its inspiration from the sunny West Coast
lifestyle. Combined with Hollywood glamour, NicoleAndrews Collection is sexy, comfortable and chic. As the
brand expands its reach to the East Coast, CRC will focus
on increasing the collection’s visibility in regional and national
outlets by implementing an aggressive public relations strategy.
“CRC is
thrilled to partner with up-and-coming apparel brand Nicole Andrews
Collection,” said Cindy Riccio, President and Founder of CRC. “This new
brand epitomizes effortless California style, with its versatile dresses that
can be dressed up or down for a day-to-night look. We look forward to
working with Nicole Andrews to raise awareness of her high quality
pieces.”
“From the
moment we engaged with CRC, we knew her team understood our business and the
key influencers we need to reach to increase awareness and help grow our
distribution across the country,” said Nicole Andrews, chief designer and
co-owner.
A
mother-daughter duo, Nicole and Donna enthusiastically channel their own
fashion flair into their designs, including custom handmade jewelry,
tassels and bracelets. The Nicole Andrews Collection utilizes
high quality, soft fabrics to create versatile, sexy silhouettes. All
products are produced locally in Los Angeles, a point of pride for the
brand. Each piece is made to
be travel-friendly, incorporating 2-in-1 features such as
a built-in bra. The Malibu, Midnight and Goddess Collections are
suitable for any occasion and make up the core of the product line.
About CRC:
CRC is an
independently owned full-service marketing communications agency that
creates innovative campaigns to help its clients achieve their annual business
goals by fueling conversations between them, their most important publics and
key influencers. CRC provides PR services to a variety of apparel,
food/beverage, home care, beauty and accessories brands and is comprised
of innovative and passionate PR specialists to create, connect and communicate brand
campaigns tailor-made to meet and exceed expectations. For more
information about CRC, visit www.cricciocomm.com.
Learn more about New York public relations companies specializing in fashion clients here on Apparel Search.
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