Under the program, Alvanon will strengthen Assoulin’s
existing business competence with statistical sizing data, technical design
tools and training in key areas of the art and science of fashion, including
production, supply chain issues, fit, marketing and
sales.
“Rosie
is a perfect candidate for our Mentorship Program,” Wang says. “She has been in
business for just over two years and is already
an accomplished, inspired and professional designer. Her enormous talent was
recently recognized by the Council of Fashion Designers of America when it
presented Rosie with the 2015 Swarovski Award for emerging designers in the women’s wear
category.
“An
equally important part of Rosie’s attractiveness to Alvanon is the strength of
her business team, led by husband Max Assoulin,”
Wang continues. “No designer can work without effective support. Max
brings vast business knowledge to the Rosie Assoulin brand. They work together,
one creative, one business, two brilliant sides of the fashion coin.”
Rosie
Assoulin has interned at studios in Paris and New York, and cites hands on
experience as her primary training background. “I have no degree in design,” Assoulin says.
“I learned by osmosis, by being around the business and through internships and
jumping in and figuring it out as I went along.”
The
Rosie Assoulin brand is American sportswear sophisticate, and ranges from
elegant eveningwear to sports
and leisurewear.
Assoulin
says her inspiration for women’s fashion designs comes from varied sources. “I
get inspiration from so many things,” she says, “nature, plants and animals, and
also architecture, food, music and travel. I try to capture any part of life
where I feel emotional or excited and put it into my
designs.”
Assoulin
notes that her business will benefit from Alvanon’s mentoring in several
ways.
“Alvanon has
an incredible wealth of knowledge, scientific data and experience,” she says,
“and it’s not limited to design or production. Their expertise covers virtually
every aspect of the fashion business. Fit, for example, is something we are
constantly looking to perfect. We’ll always be tweaking it to satisfy our
customers and retailers, and with Alvanon’s help we will improve our fit skills
right along with our creative and business
skills.”
Assoulin’s
studio and manufacturing facilities are all NYC-based, and her distribution is
worldwide, through leading department stores, boutiques and web site
businesses.
About
Alvanon
Alvanon
was founded in 2001 when it developed a unique and innovative data-driven
approach to solving the challenges of sizing and fit inherent in the apparel
industry. Since that time it has evolved into a global consulting firm advising
the world’s leading apparel organizations on how to align their internal teams,
processes and supply chains; more intimately engage their existing and target
customers; and innovate to optimize profitability and achieve their growth
objectives. It has amassed a wealth of expertise across every key industry
discipline including consumer analytics, concept and technical design, product
development, manufacturing, quality, sourcing, planning, merchandising,
distribution, marketing, e-commerce
and training. Alvanon works with its clients across multiple apparel sectors
in 89 countries. It operates from its head office in New York, European
headquarters in London and Asia office in Hong Kong. Alvanon also has research,
development and manufacturing facilities in Donguan and Shenzhen in
China.
Photo at top of article: From left: Max Assoulin, Alvanon CEO
Janice Wang, Rosie
Assoulin and Executive
Director, Alvanon Inc. Don
Howard.