WHAT: The California Market Center (CMC) is rebranding the activewear tradeshow formerly known as SHAPE and launching it as ALT (Activewear & Lifestyle Tradeshow) Los Angeles. The grand reopening will take place in conjunction with March's LA Fashion Market. SHAPE will not take place this January. For more information about ALT, please visit: www.altshowla.com
WHO: ALT is the new showcase for brands inspired by the contemporary fashion and healthy lifestyle ethos of the West Coast.
WHY: In order to better accommodate rapidly growing lifestyle categories such as swimwear, intimate apparel, athleisure, and accessories, the CMC will overhaul SHAPE into ALT (Activewear & Lifestyle Tradeshow) Los Angeles. The new show aesthetic will launch mid March for Fall 16 Season.
WHEN: ALT will debut Monday-Wednesday, March 14-16, 2016 for the Fall 16 Season on the 13th Floor Penthouse. Additional dates for 2016 coincide with LA Fashion Market on June 6-8, August 1-3, and October 17-19.
WHERE: CMC. 110 East 9th Street. Los Angeles, CA. 90079. Website: www.cmcdtla.com
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