It's always a good time for compassion.
Generation
Kind apparel line gives new meaning to wearing your heart on your sleeve. In a
world where fashion can do the talking for you – why not style yourself with a
conscience and take a stand against bullying? Compassion Brands is the
first fashion company to launch retail collections that stand up to bullying.
The brand incorporates details of its partnering teen crisis center on all
product and packaging, offering kids help in real time as they shop.
Target will be the exclusive retailer for Generation Kind, a brand new line of Tween Tees, available online and in stores February 5, 2016 and a Juniors Tees line, available online and in stores nationwide on February 10. The prices range from $12.99-$16.99 and will be available in XS-XL, with a plus size line available in sizes 1x-3x.
Below you can see the brands t-shirt on supermodel Alessandra Ambrosio.
Each t-shirt
comes with a friendship bracelet and a unique tag that includes a teen hotline
number for anyone seeking help or advice against bullying. With empowering
messages such as “Don’t Be a Bully” and “Strong is the New Pretty” that are
relatable to tween/teen girls everywhere, Generation Kind is taking fashion
against bullying to the next level with designs that are both high quality and
stylish.