Is it true that Amazon is pushing forward to expand a private
label apparel program?
Amazon has reportedly launched seven private label fashion
brands and up to 1,800 new products ranging from men's suits to women's
accessories to children's clothing. Its own trademarked brands include Franklin
& Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.
Engadget reported, “Trademark searches reveal that Amazon
owns the trademarks on the brands, and it recently posted job listings hinting
that it may start its own clothing line.” View the entire Engadget
Amazons Private Label Fashion article.
It has been reported that Amazon makes a higher profit on
apparel then on electronics. However, only approximately 15 percent of Amazon's
active customers ever buy clothing and accessories on the site. Clearly Amazon
wants to increase the amount of fashion sold on the site.
The Engadget article also mentions that Amazon
has “partnered
with fashion brands like LaCoste, Camper and DKNYC. However, the company's VP of
fashion, Jeff Yurcisin, said at a retail clothing show last year that "when we
see gaps, when certain brands have actually decided for their own reasons not to
sell with us, our customer still wants a product like that." For that point of
view, we'd expect many of Amazon's private label products to be in the same
style as certain name brands.”
It appears that Amazon hasn't promoted the apparel venture as
of yet. Most likely they are getting organized more before official marketing
campaigns launch (if any).
Amazon has also been scooping up online fashion stores, like
ShopBop, MyHabit, and EastDane.
How will the Amazon private label fashion growth impact the
apparel industry?
Learn more about private label
apparel in our terms section.
View some of the Amazon private label fashion brands Franklin
& Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.
For further research, you may want to read the following news
articles:
Amazon
7 Private Label Brands (Business Insider)
Amazon
Hiring for Private Label Fashion Brands (Business Insider)
Amazon Fashion
Brand (Fortune)
Amazon
Private Label Brand (Racked)
The trademarked brands range from women's
scarves and cold weather gear (North Eleven) to women's
workwear (Lark & Ro) to a new source for draped
cardigans (James & Erin). Also shop
clothes for kids (Scout + Row), men's shoes (Franklin & Freeman), and
$250 men's suits (Franklin
Tailored).
Here is a bit more about some of the Amazon
private label apparel collections:
Lark & Ro is for women constantly on the move, who
want to look stylishly pulled together from day to night. Practical yet
polished, this brands wardrobe essentials are the perfect solution for those
navigating busy mornings, a hectic work schedule, and a full roster of
after-hours and weekend events. Their purpose is to simplify your life by
serving up effortless style when you need it most. The Lark & Ro
collections consist of pretty, versatile pieces with a classic yet modern look.
We love a great dress because it’s an easy, one-and-done outfit for women on the
go. Each season, Lark & Ro offers plenty of choices in figure-flattering
shapes, including fit-and-flares, wrap styles, structured sheaths, and more.
They pay extra attention to the fine details like beautiful draping and soft
pleats, which give their dresses something special. Lark & Ro is also the
busy woman’s resource for seasonal must-haves—from summer tops to winter
coats—plus fresh takes on the latest silhouettes. The brand designers source
fabrics that will hold up all day, so creasing or wrinkles are a non-issue, and
caring for our pieces is a breeze. Most importantly, they aim to deliver top
quality at accessible prices you’ll love, season after season.
Scout + Row for kids. Scout + Ro outfits girls and
boys ages 4 to 14 with confident, comfortable, ready-for-anything clothes, so
they can make the most of every hour between breakfast and bedtime. The Scout +
Ro collection is full of soft, easy-to-wear styles that both children and
parents will love. They aim to help curb the craziness of hectic mornings by
providing kid-friendly options: Practical, versatile clothing that’s easy for
young ones to pull on and off themselves, plus mix-and-match pieces that inspire
fun, fresh combinations. Scout + Ro is not only your go-to clothing resource
for daily essentials but also every event on your child’s social calendar.
You’ll find casual hoodies, tees, polos, and track pants for school days and
play dates, as well as skirts, sweaters, and khakis for music recitals, holiday
parties, and other special occasions. Regardless of whether your kids need
lightweight shorts or a cozy cardigan sweaters, you’ll find options in stock
year-round to make sure they’re covered and content. Scout + Row clothes stand
out thanks to playful prints, stripes, and bright colors, but the designers also
take care to design pieces that won’t be in today, out tomorrow. Scout + Ro also
continually strives to provide exceptional value, with high-quality and
easy-care fabrics that have the durability to live up to your high-energy,
hard-playing kids.
Learn more about these brands and their other brands at the
Amazon.com website. You can also learn more about Amazon clothing here on Apparel Search.
If you would like to shop for other international brands,
Amazon offers them as well.
Learn about other fashion
brands & designers
here on Apparel Search.
Thank you for taking the time to read our fashion retailer blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.