The Woolmark Company is delighted to announce
British designer Christopher Raeburn as its latest designer
collaboration for 2016. Merino wool will play a central role in the
creation of Christopher Raeburn's AW16 womenswear presentation - putting the
iconic Woolmark brand and Merino wool center stage at the forthcoming London
Fashion Week.
Merino wool has outstanding functionality. It
moderates temperature and humidity, manages moisture, is flame resistant, anti-microbial
and has a natural crimp for stretch and recovery. No other fiber like Merino
wool has a rich heritage driven by innovation and change. Inspired by nature,
Merino wool connects contemporary culture with progressive apparel for those who
aren't afraid to experiment.
Showcasing how Merino wool embraces technological innovation
like no other fiber, Raeburn's AW16 presentation re-frames timeless iconic
outerwear and base layering pieces by exploring the technical advances of Merino
wool.
Raeburn's dedication to sustainability in fashion, along with
his signature re-appropriation of fabrics and meticulous attention to historical
detail will be highlighted through his use of Merino wool, a natural,
biodegradable and renewable fiber, to emphasize its adaptability, versatility,
wearability and relevance to a modern audience.
The Woolmark Company and Raeburn collaboration will be
previewed at the ICA on 23rd February, 2016.
Learn more about fashion designer Christopher Raeburn at his
website.
The Woolmark Company is the global authority on wool. Through
our extensive network of relationships spanning the international textile and
fashion industries, we highlight Australian wool's position as the ultimate
natural fiber and premier ingredient in luxury
apparel.
The Woolmark logo is one of the world's most recognized and
respected brands, providing assurance of the highest quality, and representing
pioneering excellence and innovation from farm through to finished
product.
The Woolmark Company is a subsidiary of Australian Wool
Innovation, a not-for-profit enterprise owned by more than 25,000 woolgrowers
that invests in research, development and marketing along the worldwide supply
chain for Australian wool.
Learn more about The Woolmark Company.
You can also do additional research about wool here on Apparel
Search.
Below are are a few examples of Christoper Raeburn's work. This is not an example of his use of Merino.
You may also have interest in our Merino wool for performance apparel blog post. That post is not regarding the designs from Christopher Raeburn, but obviously very relevant to wool.
If you have comments or questions, please add your thoughts in the discussion area below.