American Apparel Ad Campaign Technique

American Apparel utilizes a very specific technique to advertise their product. Even if the company is not always profitable, they have certainly developed brand awareness.

Above is a collage we made from three of their advertisements.  I think you get the idea of what they are using to gain attention.  They are using ... to sell clothing.

Learn more about American Apparel here on Apparel Search.

Visit the American Apparel website to learn even more.

What do you think of the advertising campaigns?  Frankly, it works.

You may also find our supermodels sun bathing post of interest.  That is a real "behind" the scenes look at fashion models.