Avametric, a leading fashion software company that fuses
technology and talent from Silicon Valley, Hollywood, and the fashion industry
announced this month that it has raised $10.5 million to help fund the
development of its proprietary software platform.
Avametric provides users with accurate 3D images showing
how any item of clothing will fit on their own body. This virtually
recreated fitting room enables brands to optimize omnichannel
retail experiences by creating a seamless connection between consumers and
online merchandise, helping them more effectively convert online and reduce
returns.
Avametric’s virtually recreated fitting room enables brands
to optimize omnichannel retail experiences by creating a seamless connection
between consumers and online merchandise, helping them more effectively convert
customers online and reduce clothing
store returns.
Avametric’s technology has been in development for 4 years,
after Founder and CTO David Jackson recognized how the same algorithms that
allow a robotic car to understand its 3D environment can be used to
understand the shape of a human being, which serves as a starting point to
accurately simulate how a garment will fit. Jackson partnered with
Academy Award-winning digital animator and computer scientist James O’Brien,
Avametric’s co-founder and Chief Science Officer, to develop the company’s core
technology. The company’s executive bench is complemented with both technology
and fashion industry experience with former Enjoy marketing head Ari Bloom
serving as CEO, and fashion industry veteran Kendra Gratteri as Chief Customer
Officer.
Learn about Avametric 3D Fashion Image
Software.
“Ecommerce is arguably one of the most important growth
vehicles in retail,” said Ari Bloom, CEO of Avametric. “Until now, brands have
been lacking the tools to rival the physical retail experience. With Avametric,
brands can recreate the real world fitting room experience online, and offer new
services to customers such as fully customized virtual look books to further
create new ways to leverage the untapped retail potential of the internet.”
Learn more about fashion industry software
here on Apparel Search.
Avametric is a software company that fuses leading technology
and talent from Silicon Valley, Hollywood, and the fashion industry to recreate
the fitting room experience virtually. It was conceived by academics, built by
engineers, designed by animators and packaged by fashion execs.
Learn more about Avametric
The companies funding includes a recent Series A funding
round led by Khosla Ventures. Khosla Ventures Partner Keith Rabois and Google’s
VP, Head of Project Aura, Ivy Ross have joined Avametric’s Board of Directors.
Avametric’s previous seed funding was also lead by Khosla Ventures and included
participation from Y-Combinator, among others.
By the way, this technology does not eliminate the need for
in-store fitting rooms or fit models that
help clothing companies design clothes for that perfect garment
fit.
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