Next-Gen Apps to Close the In-store Knowledge Gap

Brooks Brothers & David's Bridal Leverage Next-Generation Apps to Close the In-Store Knowledge Gap

A major retail trend for 2016 is putting tablets in the hands of sales associates. Retailers such as Brooks Brothers and David’s Bridal are using cutting edge technology platforms, such as INCITE form Multimedia Plus, to become armed with product knowledge, learn top-notch selling skills, and exceed customer expectations. 

As online shopping increases, physical stores that are winning at retail understand the most critical difference: The Associate. Retailers are finding it to be a successful way to build a community of sales associates. Content is constantly updated and communicated in a way that engages a range of sensibilities.

Using an engaging platform that is video and content rich is a way to get out selling knowledge.  The app uses video without streaming and features real-time metrics and video training modules that associates can access during the in-between time of serving shoppers.

“The greatest success in nurturing better, faster, and smarter associates is happening on iPads and tablets in-between customers.  INCITE is a mobile first app that takes the brains behind QuizScore and creates a robust solution to empower associates while creating an all encompassing tool for managers and executives,” says David Harouche, Founder, Chief Executive Officer & Chief Technology Officer at Multimedia Plus.

Thank you for taking the time to read our fashion industry technology blog post. 

You can’t manage what you can’t measure. Real-time results are viewable on a live dashboard where field leaders have a leading indicator for in-store performance, allowing leaders to mentor and coach.  Learn more at 
http://www.multimediaplus.com/

Learn more about fashion industry apps here on Apparel Search.

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