A prime example is an every day go-to fabric… denim. The CORDURA® brand – known for driving developments in cross-functional denims with its mill partners – has identified 3 trends that are shaping the industry in 2017 and beyond.
The Future is Real – We are focusing on getting back to basics, embracing simplicity, spirited off-the-grid adventures – and fabrics that can keep up.
Luxury in Lifestyle – Lifestyle is high-style – today’s consumer expects products that are tailored to individual needs.
Di-Versatility - In a time when freedom and diversity allow us to be who we want and live as we like, we demand the same versatility from our fabrics.
Being fashionable used to mean sacrificing function – and vice versa. But it’s time to demolish the old mentality and demand stylish durability.
With the CORDURA® Brand Fashion/Function Collection, they are bridging the gap to celebrate their contemporary crossover lifestyles by delivering fabrics designed to outlast our everyday stop and go, while still looking like a million bucks.
ABOUT CORDURA® BRAND
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
You may also have interest in reading our previous article about Integrate Fashion Rules Into Protective Work Clothing which is also relevant to INVISTA’s CORDURA.