On April 25, 2016
the Dow Chemical
Company and Russell Brands, LLC have announced a
collaboration to provide advanced odor and freshness protection to apparel
performance products using Dow’s patented SILVADUR™ technology. Products
treated with this technology will feature the Intellifresh™ brand. The
collaboration with Russell is among Dow’s first uses of the Intellifresh™ brand
on performance apparel products.
“Dow research shows
that more consumers are looking for products that promote a healthier
lifestyle,” said Larry Ryan, business president for Dow Energy & Water
Solutions. “Consumers surveyed indicated they are interested in purchasing a
wide variety of products with durable protection against odor or odor-causing
bacteria. The collaboration with Russell is a prime example of how Dow, with its
innovative technology behind Intellifresh™, can partner with
brand owners, manufacturers and retailers to fulfill consumer
needs."
The Russell®
COOLFORCE™ tee, powered by Intellifresh™, is the most recent performance
apparel product to incorporate this invisible ingredient that provides built
in freshness and odor protection. The secret to the long-lasting freshness comes
from Dow’s patented SILVADUR™ technology, which neutralizes bacteria that can
build up on fabric surfaces so fabrics stay fresher longer, even between
washings. COOLFORCE™ tees are available in stores and online at
Walmart.com
“We are thrilled to
announce this exciting collaboration with Dow, which will allow us to offer our
consumers one of the most innovative performance elements in today’s market,”
said Rick Medlin, chief executive officer and president of Russell Brands, LLC,
a subsidiary of Fruit of the Loom, Inc. “Our brand is
committed to seeking the highest standards of performance in athletic apparel at
an affordable price, and it’s a privilege to share this technology with all our
consumers.”
Russell Brands chose
the innovative COOLFORCE™ tee as its launch product due to the advanced
technical nature of the SILVADUR™ technology. The COOLFORCE™ tee
already includes a proprietary, chemical-free cooling technology that doesn’t
degrade over time, allowing wearers to elevate their workouts by keeping them
cool and dry to reach their maximum performance potential. The inclusion of the
Intellifresh™ odor-protection ingredient complements these features, adding
another superior benefit to the COOLFORCE™ tee.
The Intellifresh™
logo will be featured on Austin Dillon’s No. 3 Dow Chevrolet at the NASCAR
Sprint Cup Series race in Talladega, Alabama on May 1, 2016. Dillon’s crew will
be wearing Intellifresh™-branded COOLFORCE™ tees during the race
weekend.
The COOLFORCE™ tee
powered by Intellifresh™ comes in a variety of assorted colors. It contains all
the desired features for added comfort and even includes a small side pocket
with a zipper to accommodate needs while working out.
About
Dow
Dow (NYSE: DOW)
combines the power of science and technology to passionately innovate what is
essential to human progress. The Company is driving innovations that extract
value from material, polymer, chemical and biological science to help address
many of the world's most challenging problems such as the need for clean water,
clean energy generation and conservation, and increasing agricultural
productivity. Dow's integrated, market-driven, industry-leading portfolio of
specialty chemical, advanced materials, agrosciences and plastics businesses
delivers a broad range of technology-based products and solutions to customers
in approximately 180 countries and in high-growth sectors such as packaging,
electronics, water, coatings and agriculture. In 2015, Dow had annual sales of
nearly $49 billion and employed approximately 49,500 people worldwide. The
Company's more than 6,000 product families are manufactured at 179 sites in 35
countries across the globe. References to "Dow" or the "Company" mean The Dow
Chemical Company and its consolidated subsidiaries unless otherwise expressly
noted. More information about Dow can be found at
www.dow.com.
About Russell Brands,
LLC
For more than 100
years, Russell Brands has supplied America’s athletes and teams with the latest
innovations to help them perform at their best and is a leading supplier of
apparel and team uniforms at the high school, college and professional levels.
Russell Brand’s collegiate licensed products and athletic wear are broadly
distributed and marketed through department stores, sports specialty stores,
retail chains and college bookstores. Russell®, available at Walmart, is the
active apparel brand that connects a consumer’s product performance needs with
value and comfort for life’s everyday activities.
More about
Intellifresh: Textiles enhanced with Intellifresh do so much more for you than
just stay fresh. If your textiles are fresh, maybe that gym bag won’t get so
scary or that musty smell won’t invade your linen closet. In fact, you might get
an extra use out of that t-shirt before you have to wash it. And that saves
water, detergent, and energy. Not to mention your time! Intellifresh protects
textiles against odor build up, so they not only stay fresh longer, they look
and feel new longer too. Freshness that works. Freshness that lasts. Freshness
that is favorable to the environment. Freshness that makes fabrics last longer.
Now that’s Intellifresh Intelligent Freshness Performance.
More about SILVADUR™:
SILVADUR™ antimicrobial is a revolutionary microbial control technology that
provides long lasting freshness and reliable protection against unwanted
bacteria in clothing, uniforms, home textiles, industrial fabrics and more. The
SILVADUR antimicrobial technology ensures that unpleasant odors, decay, and
discoloration can't occur in textile fabrics because bacteria won't form or grow
in the first place.
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