Fashion Blog Pages

Tuesday, April 12, 2016

Google and Levi’s to Discuss Project Jacquard Wear Conference

According to the agenda, on Tuesday May 24, 2016 there will be a Fireside Chat regarding “Google & Levi Strauss Project Jacquard” at the WEAR conference.  You can see the full agenda for the day at https://www.wearconferences.com/agenda/day-1

Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.  This is possible thanks to new conductive yarns, created in collaboration with our industrial partners.

Jacquard yarn structures combine thin, metallic alloys with natural and synthetic yarns like cotton, polyester, or silk, making the yarn strong enough to be woven on any industrial loom.

Jacquard yarns are indistinguishable from the traditional yarns that are used to produce fabrics today.

Captured touch and gesture data is wirelessly transmitted to mobile phones or other devices to control a wide range of functions, connecting the user to online services, apps, or phone features.

Learn more about Google’s Project Jacquard from our previous blog post on this subject.


By the way, we think it is a bit confusing that Google choose to use the word Jacquard which is already a term used in the textile & apparel industry.  We are actually sort of curious as to why they did not come up with a “new” term for their project.  They are sort of changing a long standing definition.  Maybe they should have consulted with Apparel Search before making such an important decision.  If you are interested, you can learn more about the jacquard loom in our definitions section.