Currently in Jamaica, REVOLVE, the leading online retailer
serving fashion-savvy millennial consumers, debuted its “5x5 Swim
Project” where five of
REVOLVE’s hottest swim brands were paired with top influencers to interpret and
design their capsules with inspiration from Jamaica’s vibrant culture and
unmatched scenery that set the perfect backdrop to present REVOLVE’s new
swimwear collection.
Shot at the
renowned Round Hill Resort in Montego Bay, on an Island Routes catamaran and
river rafting in the jungle , the influencers are flaunting their swim
collections through social media in a social-to-sales business model that
creates a unique shopping experience for customers.
This collection of
swimwear and summer styles are a collaboration between L*Space with Jamie Chung,
Beach Riot with A Bikini A Day (Tash Oakley and Devin Brugman), ElleJay Swim
with Ludi Delfino, Tularosa with Rocky Barnes, and Lovers + Friends modeled by
Alexis Ren, and will launch exclusively on REVOLVE, May 11, 2016.
REVOLVE, the leading online retailer serving fashion-savvy millennial consumers, announced the launch of its “5x5 Swim Project”, featuring REVOLVE’s five hottest swim brands and top influencers. This collection of swimwear and summer styles are a collaboration between L*Space with Jamie Chung, Beach Riot with A Bikini A Day (Tash Oakley and Devin Brugman), ElleJay Swim with Ludi Delfino, Tularosa with Rocky Barnes, and Lovers + Friends modeled by Alexis Ren, and will launch exclusively on REVOLVE, May 11.
The #REVOLVEaroundtheworld campaign goes overseas to Jamaica, where its vibrant culture and unmatched scenery set the perfect backdrop to present REVOLVE’s strongest category of the summer season - swimwear. REVOLVE takes this as the perfect opportunity to demonstrate how marketing swimwear should be done. Shot at the renowned Round Hill Resort in Montego Bay, the #REVOLVE5x5 look book features the six influencers (with Hailey Clauson modeling Jamie Chung’s pieces) showcasing their favorite styles from their respective capsules.
"As the millennial customer continues to flee stale incumbent brands, swim is becoming an extremely important category for us and is growing at 100% year over year. Our team has curated the best selection of premium swimwear on the planet and the REVOLVE 5x5 Swim Project highlights some of the best of the best,” says REVOLVE Co-Founder and CEO Michael Mente.
The 5x5 Swim Project features five mini capsules with each ranging from 7-12 pieces for each brand. With the overarching theme “Under the Sea”, each brand-blogger pairing was tasked to interpret and design their capsules with that point of inspiration. The result is a 47-piece collection of bikinis, cover ups, and separates, with prices ranging from $50 - $188.
REVOLVE has worked closely with the Jamaica Tourist Board to create a unique and ‘grammable’ itinerary from cruising on Island Routes catamaran, to river rafting in the jungle, where the influencers will flaunt their exclusive pieces throughout social media, generating buzz, excitement, and converting to direct sales in real time. This social-to-sales business model has continued proving its success in creating a unique shopping experience for REVOLVE’s core customers.
Shop the collection exclusively on REVOLVE.
About REVOLVE
REVOLVE is the virtual home for an unrivaled collection of over 500 of the world's most-coveted established and emerging brands in women's and men's designer apparel, shoes and accessories. REVOLVE provides the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE customer experience. For more information please visit http://www.revolve.com
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2015. Also in 2015, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Jamaica was named the top three island in the world by TripAdvisor® in 2016. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator. JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai and Tokyo. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com.
Learn more about swimwear here on Apparel Search.