True Religion is excited to introduce a new
Athletic Fit for men and Curvy Fit for women,
launching today. Delivering on the "Denim for EveryBody" motto, the curvy and
athletic fits are designed to fit comfortably at the waist and offer more room
through the hip and thigh.
Fit for an Athlete, Tailored to
You: the Athletic
Fit is designed for men looking for a jean to fit their muscular build.
The fit is space-focused at the hip, thigh, knee, and leg opening, yet still
retails Geno Slim and Ricky Straight fit proportions. After much consumer
demand, this is True Religion's first Athletic
Fit.
Flaunt Your Assets: the Curvy Fit is designed to
highlight true hourglass frames, the Curvy Fits offer a
flattering look with performance quality recovery. Tailored with a contoured
waistband, the Curvy jean provides a smooth look and features a
shorter front rise and higher back rise to prevent gaps in the back.
Curvy has first launched in stores in February, instantly
selling out. Currently available in Skinny & Bootcut, customers will be able
to enjoy new washes jean in white in stores early June and a Distressed Skinny
fit in store late June/early July.
Through this launch, True Religion is speaking
directly to men and women who want to look and feel good, but are struggling to
find a good fitting jean that works for their unique build. There are many
religions in the world, but everybody wears jeans. Athletic Fit
for men ($229) and Curvy Fit ($199) for women are currently
available at www.truereligion.com.
Speaking of athletic fit, you may want to visit our new fitness fashion page that we created this past weekend. First you should work out in athletic apparel, then you will look good in your Athletic Fit & Curvy Fit jeans from True Religion.
Speaking of athletic fit, you may want to visit our new fitness fashion page that we created this past weekend. First you should work out in athletic apparel, then you will look good in your Athletic Fit & Curvy Fit jeans from True Religion.