The initiative was inspired by Creative Director Alessandro Michele’s philosophy that the way you dress is how you feel and that men and women should feel authentic and free in the expression of themselves. The DIY service also references punk culture – celebrating its 40th anniversary this year – which is something Alessandro Michele has always found fascinating. Punk held that anyone could become a musician or fashion designer. All you needed was imagination and the courage to Do It Yourself. In many ways, this rebellious subculture was rooted in a desire for self-expression.
The Dionysus DIY service allows Gucci customers the opportunity to add a variety of embroideries, trims, hardware and monogrammed initials. Customization can be applied to both large- and medium-sized versions. The choice of embroideries include many displaying motifs from the growing selection of animals and plants that bring Michele's Gucci Garden to life, including butterflies, lizards, bees, dragonflies, snakes, roses and peonies. The selections of trim, which come in a variety of colors, are in crocodile, python and suede. Monogrammed letters can be embellished with Swarovski crystals in a choice of colors.
Are you ready to do it yourself with Gucci?