Leading tech accessories brand, HEX, is thrilled to announce their retail debut
in downtown Los Angeles’ historic Tower Theatre. This marks an important step in
the company’s growth and reinforces the current revival of the downtown Los
Angeles area. Hex’s contemporary brick-and-mortar will join retailers like Acne
Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, and Oak. The store will
officially open to the public today June 8, 2016.
The Tower
Theatre is notable for being the first theater in Los Angeles to play films with
sound. This serendipitous location ties back to the brand’s roots in technology
and innovation. “We took the building’s history and style as design cues for our
first store’s aesthetic. Though our customers have come to know us for our clean
minimalist look, we wanted to also embrace the rich tradition of this beautiful
building,” says Trent Valladares, Co Founder of HEX.
Wood, vintage
inspired lighting and incorporated elements of steel come together for an
industrial design. Concrete accents and a mixture of fixtures add to the
location’s unique look. A patch of old terrazzo flooring was purposefully left
visible as an organic way to hark back to the building’s historical significance
in the City of Angels.
Customers
will be able to shop the brand’s core merchandise including backpacks, travel
bags and phone cases ranging in price from $35.00 - $300.00.
Hours of Operation:
Monday – Saturday: 11:00 am – 7:00 pm
Sunday: 12:00 pm – 6:00 pm
Location: HEX | Tower Theater | DTLA
804 S. Broadway Los Angeles, CA 90014
Phone: 213-291-2545
About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style.