It’s about time.
As a company, Lands' End was built upon a nautical
foundation, with a mission to search the world for the highest quality materials
to create new, innovative products. On June 8th, 2016, Lands' End is
introducing Lands' End Sport which is a line of
activewear that includes surf, performance and athleisure collections for
both men and women, with technical, fully functional pieces to go from land to
sea, high-performance to athleisure.
Surf Collection
Building upon the company's heritage of designing products
for the water with built-in sun protection, we created the first Lands' End surf
collection. Taking a few nods from the fashion runway in print and pattern, the
line is, above all, highly functional. The surf collection rash guards are UPF
50 even when wet. The neoprene jackets have a substantial, form-fitting
silhouette with flatlock seams to prevent chafing and the spring suits and full
suits are made with bonded neoprene that keeps the body safe from irritants and
"board rash" and features back zips with long pulls for easy on/off. This is a
new surf collection for men and women offering fabric strength, stretch and full
body protection in wetsuits, rash guards and spring suits.
Performance Collection
Style meets technology in the performance collection. This
line is made with technical features like wicking fabrics, 360-degree
reflectivity and strategically placed mesh panels for better breathability and
is designed to meet the three major lifestyle and fitness categories: speed
(high impact), studio (low impact) and street (post workout wear). The speed
collection features built-in mesh panels that ventilate in targeted heat zones,
lightweight moisture-wicking fabric and 360-degree reflective details for safer
outdoor workouts. The studio collection includes the perfect pieces for indoor
workouts, such as yoga and Pilates, that allow for a full range of motion in
supportive, moisture-wicking fabrics. The street collection features items that
are perfect for pre-and post-workout.
Athleisure Collection
Lands' End is a legacy brand with a rich story to tell, and
this new collection offers athleisure products highlighting the brand's
personality in a new, relevant way. The athleisure collection is where classic
styling and brand intersect. Items in this collection feature polos, t-shirts,
sweatshirts, totes and accessories that showcase the famous Lands' End
lighthouse icon, as well as brand logos new and old.
In case you are wondering, “what is
athleisure?”.
Learn more about the Lands’ End athleisure
collection.
More about Lands' End, Inc.
Lands' End, Inc. is a leading multi-channel
retailer of casual clothing, accessories, footwear and home products. We offer
product through catalogs, online at www.landsend.com, www.canvasbylandsend.com
and affiliated specialty and international websites, and through retail
locations, primarily at Lands' End Shops at Sears and standalone Lands' End
Inlet Stores. We are a classic American lifestyle brand with a passion for
quality, legendary service and retail value, and see to deliver timeless style
for men, women, kids and the home.
Lands' End founder, Gary Comer, was passionate about staying
active and passed this philosophy on to his employees. In 1989, he invested in
developing the Comer Center, an 80,000 square-foot recreation facility to
promote employee health and wellness at the Lands' End corporate headquarters in
Dodgeville, Wisconsin.
"I am grateful to Mr. Comer's legacy and his dedication to
the well-being of our employees," said Federica Marchionni, CEO. "I share his
passion and believe in mens sana in corpore sano, which means healthy mind,
healthy body. These are the words I live by, and with the launch of Lands' End
Sport, I hope to continue this spirit of health and wellness for both our
employees and customers."
Learn more about
Lands’ End in the fashion company section of Apparel Search.
Visit the Lands’ End website to learn more about the
new athleticwear collection.
Learn more about activewear
from various blog posts on the subject.