Next Autumn, the
biographic film BORG is released, a Swedish production about the tennis icon
Björn Borg. All sports clothing in the film are developed by the namesake sports
fashion brand, once founded by the legend himself. In relation to the film
premiere, Björn Borg launches a limited edition collection in an updated vintage
style inspired by the film. The name of the collection:
Signature.
BORG is a film about how
legends were shaped from rivalry, friendship and glamour at a time when
everything was possible. It is the story of the revolutionary breakthrough of a
Swedish icon, portraying the years when Björn Borg made his journey from a
Swedish small town to the international elite, about the fiercest fight of his
career, playing against the American super talent John McEnroe at Wimbledon in
1980, and how their rivalry came to engage a whole world.
“We are very proud to
collaborate with this production. Our Signature Collection honours these two
rivals, their passion, their amazing winner instincts and their natural star
quality. Signature is a vintage inspired contemporary street style collection in
bold classic colours and a unique graphic statement – the real signature of
Björn Borg” said Jonas Lindberg Nyvang, Marketing Director, Björn Borg
AB.
“To collaborate with Björn Borg, while making a film about Björn Borg – well, it couldn’t be more natural!
It has been a true pleasure for the film to collaborate with their talanted team
to recreate the sports clothing from this iconic era” said Fredrik
Wikström Nicastro, who produces BORG together with Jon Nohrstedt for SF
Studios.
The Signature Collection
will be presented next Autumn and launched in store during the month of
September 2017, at the time of the film premiere.
