The updated aesthetic will touch the five senses – sight, sound, smell, taste and touch – to offer all show attendees an all-encompassing experience.
The new WWDMAGIC, spearheaded by Creative Director at UBM Fashion, Tommy Fazio, is reflective of what’s going on in the current market and the need to tailor retail environments to its buyers.
A reflection of the WWDMAGIC consumer, the new environment will feature modern, colorful and eclectic designs and initiatives. The refresh will offer a more streamlined aesthetic with a consistent and clean booth feel.
Learn more about the elevated WWDMAGIC show floor from the information below or visit their website.
"The fashion retail landscape is ever evolving and we wanted the WWDMAGIC experience to reflect some of those changes. To that end, our February showcase will begin to touch all senses while addressing current industry trends through creative and experiential initiatives. We want our brands and retailers to connect in a beautiful environment that will benefit both and we are thrilled with our new look and feel. This is just the start.” said Tom Nastos, President of Women’s Fashion, UBM Fashion.
A reflection of the WWDMAGIC consumer, the new environment will feature modern, colorful and eclectic designs and initiatives that are inspirational and aspirational. The refresh will offer an overall more streamlined aesthetic – with a consistent and clean booth feel – featuring 8-foot walls, inspiring signage, redesigned lounges and sleek design finishes.
Innovative initiatives will add to the experience and will consist of a modern trend presentation, blogger social house and DJ lounge. The all-encompassing experience will offer an elevated vibe that touches the five senses throughout the show floor:
1. SOUND: A new DJ Lounge with live DJs spinning over the course of the 3-days
2. SIGHT: Modern booths and beautiful pendant lighting throughout inspired by Pantone color palettes
3. SMELL: Fresh florals throughout the show floor
4. TASTE: An elevated food experience for both attendees and exhibitors
5. TOUCH: The opportunity to touch and feel apparel and accessories in person, feel the product and confirm quality
The new WWDMAGIC experience, spearheaded by Tommy Fazio, Creative Director at UBM Fashion, is reflective of what is going on in the current market and the need to tailor retail environments to its buyers. Fazio is responsible for the creative direction and rebrand of other leading fashion events under the UBM umbrella, including: PROJECT, Accessories the Show, FAME, POOLTRADSHOW, among many others. For additional information or to apply, please visit www.ubmfashion.com.
About WWDMAGIC
WWDMAGIC brings you the largest selection of women's apparel and accessories in the industry. The latest women’s and juniors’ trends, the most-wanted brands and the hottest emerging designers —they’re all happening on our vibrant show floor. It’s a can’t-miss shopping experience complete with upbeat music, undeniable beauty, and of course, style.
About UBM Americas
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. Through a range of aligned interactive environments, both physical and digital, UBM Americas increases business effectiveness for customers and audiences through meaningful experiences, knowledge and connections. The division also includes UBM Brazil’s market leading events in construction, cargo transportation, logistics & international trade, and agricultural production; and UBM Mexico's, construction, advanced manufacturing and hospitality services shows. For more information, visit: www.ubmamericas.com.