Created by an international team driven by the idea of developing a new way of watchmaking, iDEA & Associates created the Apollo watch. Designed using technology directly aligned with the principles of sustainable development and social responsibility, the Apollo watch launched on Kickstarter 28th September with a $25,000 funding goal.
Apollo’s design is incredibly unique. Mechanically, the movement is fixed on a support, which allows the case to be much thinner than typical watches and creates an ‘inner bubble effect.’ Both the curved casing and the back of the watch are made from Hesalite crystal, a robust, shatterproof material. The team selected this material to ensure that the casing was heavy-duty and that the Apollo watch remains smudge-free. Additionally, the crystal is dome-shaped extending to the very edge of the watch’s face. This function slightly magnifies the dial elements for better legibility from all angles and lighting conditions.
www.fund-apollo.com
www.idea-associates.com