Reebok Innovation Collective - Floatride Foam, Flexweave, Pump Supreme

Opening Ceremony Reebok Pump Supreme

Introducing the Reebok Innovation Collective, an open-sourced pursuit of progression via innovation. Together, the Reebok brand and key collaborators are developing footwear and apparel that deliver the next generation of performance and expression. The Reebok Innovation Collective will expose stories of partnership, design, and creation. You are invited to witness and participate in their pursuit of progression as they aim to enable yours.  

A lightweight running shoe without sacrificing cushioning is a performance runners dream.  In 2018, the Reebok Floatride Racer at around 100g will aim to break make this dream come true.  Thanks to the breakthrough innovation of Floatride Foam – the same technological development behind 2017’s Floatride Run and Floatride Space Boot SB-01, runners will feel like they are running on air in 2018.  The revolutionary racing flat is designed with speed and function in mind to maintain optimal cushioning in a super lightweight package.

Reebok has other exciting news about improvements.  The Flexweave is coming soon.  

Flexweave: Technology driven by Technique.

What if the next big idea in footwear isn’t a new fiber–but a new technique? Sign up at the Reebok Innovation Collective to be the first to know when the Flexweave innovation is available to experience for yourself.  You can subscribe to updates from http://www.reebok.com/en-US/innovation_collective/

Don't forget to also learn about the Pump Supreme, featuring a psychedelic jacquard upper.  Reebok teamed up with Opening Ceremony, the New York-born retailer and brand for an exclusive drop of the Pump Supreme.  The collaboration footwear is now available at Opening Ceremony stores.

Learn more about Reebok and Opening Ceremony.