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Home » men's fashion » True Religion Void Tactics
Wednesday, January 24, 2018
True Religion Void Tactics
The 15-piece collection includes an assortment of T-shirts, acid washed denim, hoodies and sweatpants in treated jersey, with contrast stitching details and custom graphics, in a monochromatic palette that reflects a throwback to the original ethos and relentless energy of the True Religion brand - refined (and distorted) for a new audience. A key graphic defaces True Religion's iconic Buddha print with a spliced-out strip that accommodates the 'roadman' bag strap. The capsule pays tribute to a new generation of youth that has already incorporated the True Religion brand into an emergent global aesthetic.
The Nemesis campaign shoot took place in an unnamed London shopping district and focuses on the concept of HYPERSTITION and maps the architecture of global hype - how a phenomenon emerges, the uniform anonymity of the capsule, and the underlying logic that ignited it. As source material, Nemesis drew on the Cybernetic Culture Research Unit's texts from the 1990s, as well as Rem Koolhaas's Strategies of the Void.
All production of the collection took place among local Los Angeles vendors, reverting back to the brand's roots with prices ranging from £100 - £350. VOID TACTICS will launch on True Religion's website following exclusive drop at Matches.
Learn more about True Religion at their website.
You can also learn more about the men's True Religion brand here on Apparel Search.