Gucci Off The Rails

Gucci has gone off the rails.  In other words, they may have lost control of the proper direction for the brand.  Yes, it is very possible that it is I that has fallen out of touch and not Gucci.  However, it is my personal opinion, that the brand is not on track with what had made them successful in the past.  And yes, I do understand that a brand can not rely on the past and must embrace change for the future to maintain relevant on modern society.  However, I always thought of Gucci as classic luxury brand (timeless luxury).  Clearly I have not been paying attention.  Or maybe it has been their company management that has not been paying attention.  Does the following photo of this high cost fashion brand inspire a sense of luxury?  To be honest, it makes me think of heroin.

OK, she is a beautiful model, but clearly this is not screaming high end.

Sorry, Alessandro Michele, I am not a fan of your Roman Rhapsody collection.  

Here is some info about the collection:

Unfolding as a series of compelling portraits of real people in real places, the Gucci Cruise 2018 campaign is shot by iconic British rock star photographer Mick Rock.  The cast—friends of creative director Alessandro Michele—celebrate the genuine non-conformists and eccentrics.  Set in ornate Roman apartments and neighborhood parks, Rock's candid representations of the subjects are captured in bright and intimate studio portraits. Seen through the lensman’s point-of-view, the charisma of the characters take front seat together with the elaborately-detailed and colorful Cruise 2018 collection. Rock, who documented the likes of Syd Barrett, Blondie and the Ramones, is also celebrated for his images of David Bowie during the artist’s Ziggy Stardust incarnation, and for creating memorable album covers including Lou Reed’s Transformer.  OK, I get that the photographer is an artist, but is this the classic look of luxury that I have come to expect from Gucci?  Nope.  This is a great photo shoot for Rolling Stone, but if I am buying a garment for several thousand dollars I want a feeling of luxury.

Here are a few more images from the campaign.

OK, I am a huge fan of Gucci, but not a huge fan of the direction for the brand seen above.

You can learn more and shop at Gucci.

Do you like the Roman Rhapsody campaign?

OK, yes I understand that Gucci has a history of producing controversial advertisements.

You may also find interest in the following fashion blog posts from the past.

Gucci Cruise Collection 2017

Gucci New Ace Metallic Sneaker

In the Name of Gucci

Gucci DIY Handbag Service

Gucci Sylivie Ribboned Leather Shoulder Bag

Gucci SL 73 Sneaker

Guess? Verse Gucci Trademark

Gucci Peyton Studded Leather Loafers

Lady Gaga Super Bowl Shoes

You really should shop for new Gucci product today at https://www.gucci.com/