Steve Madden is changing up the way front line associates working and empowering then with technology that is proven to enhance store sales and customer engagement. They are going from paper and binder training to mACP (mobile associate communications platform).
Multimedia Plus is the technology behind Steve Madden (as well as Tiffany & Co., Francesca's, Brooks Brothers and many others.) As pioneers of the mACP associates learn through short video modules and then take a quiz. The training happens on the sales floor, in-between-customers. No added payroll dollars for training. Results can be viewed in real time and seen down to the store level and SKUs.
With MMP’s proprietary platform, you can publish videos and other media directly to your frontline without impacting bandwidth for critical transactions.
With INCITE, you empower the front-line to drive your bottom-line. How? By delivering the right information, at the right time, to the right associates for a fully-integrated omnichannel solution. They learn on the selling floor in bite-sized pieces, with real-time measurement that directly correlates to bottom-line results. INCITE impacts KPIs by enhancing product knowledge, selling skills and communication that improves the in-store experience.
Learn more at the Mutlimedia Plus website at http://www.multimediaplus.com
Learn more about Steve Madden here on Apparel Search. Or visit the Steve Madden website.
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