“Who wants a summer sweater that makes you sweat?” says Betabrand Design Chief Cathy Ahn. “Beach wraps are a much-loved style, but heat and humidity can make them too toasty. Jade delivers a cooling effect that’s refreshingly real, thanks to the natural heat-reducing qualities of the stone.”
The Unicorn Sweater is off to a tremendous start on the company’s crowdfunding platform, having surpassed 1100% of its funding goal in a matter of days.
The Unicorn Sweater: Betabrand’s Next Unicorn?
The company has gained acclaim for injecting performance technologies into everyday attire, selling more than a million pairs of Dress Pant Yoga Pants. Ahn’s novel use of thermoregulating technology is a welcome update to a summer standard; at the rate this sweater is selling, it may just be Betabrand’s next big hit.
The jade-infused Unicorn Sweater is now available for $148, with the April batch already sold through and the next delivery due for June.
About Betabrand:
San Francisco-based Betabrand is an R&D platform for new products, used by independent designers and established brands alike. Notable creations include Dress Pant Yoga Pants, Executive Hoodies, Paparazzi-fighting fashion, Black Sheep Sweaters, The Suitsy, and many more.
Learn more at betabrand.com
Your so cool in that sweater...
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