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Sunday, March 17, 2019

Cottonized Hemp Denim

Levi's latest collaboration features fully recyclable styles, a tee made from recycled jeans and the first ever “cottonized” hemp denim.

Cottonized hemp looks, and more importantly feels, almost indistinguishable from cotton. The innovative development of this rain‑fed hemp allows it to be woven like cotton into your jeans – same great feel, a lot less water.
Cottonized Hemp Denim
Levi's x Outerknown
Levi's Outerknown

Part of an ongoing collaboration with California surf brand Outerknown, you’ll find fully recyclable, 100% nylon board shorts, a t-shirt made from recycled jeans, a crafted embroidered western shirt, and a Trucker Jacket and 511™ Slims made from cottonized hemp and finished using the Levi's Water<Less® technologies.

Levi's Wellthread

Levi’s® Wellthread™ Collection represents a fundamental reinvention of the design process to incorporate sustainability into every stage of the development process. The end results are durable products with timeless, enduring style that are more responsible for both the people who wear them and the planet.

Leading the charge toward sustainable fashion, is the Levi’s® Wellthread™ collection – a sustainably designed collection modeled on four guiding principles: materials, people, environment and process.  The Levi’s® Wellthread™ Collection is the first ever to feature Levi’s® Water<Less™ fabric, which saves more than 65 percent of the water in the dye process than conventional dyeing. For this collection, Water<Less™ finishes use up to 50 percent less water than traditional finishing. Learn more about Wellthread.

Learn more about the Wellthread collection here on the Fashion Blog.

Outerknown is a sustainable clothing brand established from an understated approach to design and an overstated approach to quality, material and consciousness.

Learn more about Levi's here on Apparel Search.

Rooted in sustainability.  
Driven by innovation. 
Designed to make a difference. 

Learn more about the Levi's Cottonized Hemp Denim collection with Outerknown.

https://www.levi.com/US/en_US/levis-wellthread/c/levi_clothing_men_wellthread_us

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