And how will Betabrand pull this off? “Over the last year, we’ve developed a live chat-and-shop experience that combines the best features of Twitch, Peloton, and QVC,” says company founder Chris Lindland. “Now it’s time to turn this into a first-of-its-kind hallway runway experience.”
As the company continues to launch new Dress Pant Yoga Pants every Friday, it has witnessed this weekly interactive event become a virtual water cooler for a global remote workforce, where fans can discuss all aspects of their new professional reality. Indeed, for more than 2 million customers, Dress Pant Yoga Pants have become WFH Pants.
Says Lindland: “Since we’ve already had to stage our product-launch shows from houses and apartments around San Francisco, we think it’s time to pipe in feeds from everywhere. And a WFH fashion show sounds like an appropriately ambitious way to start.”
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