Over the past year, the apparel industry has faced a veritable pant-demic, with homebound workers eschewing trousers for pajamas, underwear, and, as Zoom has demonstrated, occasionally nothing at all.
Hard Pants Are Out, Flexible Fashion Is In.
As more and more Americans go back to the office, many have speculated that the nation’s workforce won’t want to return to business attire as usual. Which is good news to online retailer Betabrand, creator of Dress Pant Yoga Pants and Yoga Denim.
“We’ve witnessed a sharp spike in sales since March, a leading indicator that women are planning to return to work in fashionable, flexible designs that work with them,” says Betabrand's head merchant, Megan Quirolo.
“And while there’s a great and growing social discussion around the virtues of hard pants versus soft pants, we’re designing products with the best of both: the professional style of hard pants and the soothing comfort of soft pants.”
Betabrand is now selling tens of thousands of Dress Pant Yoga Pants weekly, and dropping new limited editions of its performance-minded workwear in front of a live online audience every day.
Shop at https://www.betabrand.com/collections/dress-pant-yoga-pants-by-leg-opening
So What's The Dress Code of the New And Improved Normal?
About Betabrand:
San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing's creative process. From the first sketch to the last pixel, Betabrand's fans dictate the brand's direction.
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