From classrooms to boardrooms to newsrooms, employees are wondering: What dress code awaits me when I return to the office?
After more than a year of WTF, returning to work won’t be without its hardships. Interminable commutes. Endless battles over the thermostat. Loudmouth coworkers who can't be muted. And then there's the greatest indignity of them all: stiff, starchy, uncomfortable workwear.
Anxieties abound. Solutions found!
- https://www.betabrand.com/collections/dress-pant-yoga-pants-by-leg-opening
For the last five years, online clothier Betabrand has built a cult around yoga pants you can wear to work. Designed to stylishly subvert corporate dress codes, they're tailor-made for a workforce who return to uncomfortable clothing.
Business or casual: Which way will the post-pandemic fashion pendulum swing?
“We’ve witnessed a sharp spike in sales since March, a leading indicator that women are planning to return to work in fashionable, flexible designs that work with them,” says Quirolo.
“And while there’s a great and growing social discussion around the virtues of hard pants versus soft pants, we’re designing products with the best of both: the professional style of hard pants and the soothing comfort of soft pants.”
Betabrand is now selling tens of thousands of Dress Pant Yoga Pants weekly, and dropping new limited editions of its performance-minded workwear in front of a live online audience every day.
New Drops Nonstop. Fifteen Thousand Consumer Votes/Day
More than ever, Betabrand is guided by a nonstop stream of feedback during live product-release shows and in its future designs forum. “Our customers are telling us exactly what they want to wear,” Quirolo says. “And these days, it's pants with functional pockets -- deep enough to fit your phone."
America's workforce must decide: Fabulously formal or telecommuter casual?
About Betabrand:
San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing's creative process. From the first sketch to the last pixel, Betabrand's fans dictate the brand's direction.
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