&Better, a Boston, MA-based personal-care brand for modern, eco-conscious dads, today announced the formal launch of its all-natural product line. The &Better brand embodies the ongoing betterment of body, mind, and soul, and features a range of high-quality, wholesome personal-care essentials – handcrafted with Millennial fathers in mind – complemented by a vibrant, social-centric, online community.
Shea butter, a primary ingredient in all &Better products, offers numerous benefits related to skin, hair, and overall physical well-being, and is highly valued for its moisturizing, restorative, anti-inflammatory, and anti-aging properties. The shea butter used by &Better is certified organic. The raw, unrefined ingredient is sourced from the village of Kperisi in Northern Ghana, where communities of women harvest the nuts from local shea forests. They then meticulously handcraft the organic emollient using age-old techniques that preserve its full healing benefits.
Products in the newly launched &Better line include:
- &Better Feels - a fortifying and nourishing shampoo bar
- &Better Tunes - an exfoliating and moisturizing body scrub bar
- &Better Kisses - an exfoliating and moisturizing face-cleansing bar
- &Better Looks - an ultra-hydrating and nourishing all-in-one face cream
&Better products combine simplicity with superior performance, delivering multiple benefits to the consumer through all-in-one, hassle-free essentials. In addition, the collection is sustainably produced and features recycled, biodegradable, plastic-free packaging. The procurement and production processes also follow cruelty-free practices and support fair trade principles.
“&Better is on a mission to transform how modern dads care, nurture, and consume for the better,” said Ercan Ceviz, cofounder of Lifelab Ventures and general manager of &Better. “We believe these passionate patriarchs can change the world by becoming vessels of conscious consumption, and we strive to be a trusted and valued companion throughout their journey for self-betterment.”
The &Better brand is humanized, informed, and fueled by Dadandmatter, a vibrant and collaborative social community on Instagram (@Dadandmatter). Key learnings from the online group have played a vital role in the development of products and the evolution of the brand. In fact, Ceviz – who spent over a decade in the consumer products industry with firms such as Proctor & Gamble and Accenture – credits Dadandmatter members as the driving force behind the &Better concept.
“We believe in the power of connected and engaged communities,” Ceviz added. “Dadandmatter gives us an invaluable lens into the unique lives of modern dads from all walks of life. Real conversations among members about their challenges, needs, and aspirations are what make the &Better brand resonate so powerfully among this unique demographic.”
Products are available individually or as a collection in the &Better Men’s Personal Care Essentials Set. Purchases can be made via the &Better online store at http://www.andbetter.co/collections.
About &Better
&Better, a Lifelab Ventures brand, is a personal care brand that provides all-natural products for modern, eco-conscious dads. The &Better brand embodies the ongoing betterment of body, mind, and soul, and features a range of natural personal-care essentials – handcrafted with Millennial fathers in mind – and a vibrant, social-centric, online community called Dadandmatter. &Better products are specifically designed to make contemporary, dedicated dads feel better and do better while transforming how they care, nurture, and consume for the better.
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