New York Swim Week is back in full action and will be showcasing swimwear designers with musical performances and special appearances by high profile influencers. Designer Svetlana Chernienko is bringing her brand Wü-sah which embodies the following values: mental health, alignment, sustainability, and freedom of expression. Wü-sah premiered its first eco-sustainable collection inspired by Biophilia during NYFW 22 and will be showcasing the second half of its collection on July 30th during NYSW. The runway show will encompass the beauty of the world and its diversity, and the importance of its preservation.
“ The show for me is going to be very important. I have a moment and a responsibility. Being half Ukrainian & Bella Russian my collection is called “Unity & Peace “ in Russian ; Единство и Мир.”
The show will open with colors of the Ukrainian Flag going into the Russian flag , then into the U.N flag colors which means : The olive branches are a symbol for peace, and the world map represents all the people and the countries of the world. White and blue are the official colors of the United Nations. The color blue is the opposite of red , blue meaning peace as red means war . With an ending the show in colors of the earth to represent oneness , togetherness , Unity .
“It’s important to me to show my family's culture as I did at NYFW 22. I showcased biophilia love of life and showcased my African side along with my Ukrainian, Bella Russian side .
We are all one .. unified and stronger together against hate and war .”
About Wü-sah:
Wu-Sah is an eco-sustainable fashion brand using recycled fabrics from ECONYL yarns (manufactured exclusively from regenerated raw materials such as ocean waste) or American REPREVE. Aside from fabrics, they make all of their prints using eco-ink. They use paper hygiene liners instead of plastic, the packaging is 100% biodegradable, and they have a number of other options that can be used to truly make a difference in our environment.
About the designer:
The founder and designer of Wü- sah Svetlana Chernienko has much experience as a human rights activist and mental health advocate, as she is passionate about the topics. She can demonstrate her passion through her creative talent.
Svetlana Chernienko is a Canadian-American Mental Health advocate, body positivity model, certified Mental Wellness coach, activist, TV news contributor, business woman, and sits at the head of Welcome To My Everyday - A Mental Health Charity founded by Svetlana herself. She is also a supporter of the LGBTQ Foundation, Women’s Equal Rights Foundation, as well as a member of the Diversity and Inclusion Foundation. When she is not busy advocating for all the causes dear to her heart, she can be found living in Montreal, Canada with her husband, mother and four children. Svetlana strives to create a global platform shedding light on these issues and causes. She is dedicated to helping others live their best life.
Website: wu-sah.com