In a move that reflects the company's continued expansion into the fashion
apparel space, Bravado, Universal Music Group's global music merchandising
company, has launched Marley Apparel, a new and exciting
men's clothing line, drawing inspiration and paying tribute to the late and
legendary Bob Marley and his signature style during the 60's and
70's.
Designed by Bob Marley's eldest daughter
Cedella Marley, the collection embodies Marley's passion for life
in the studio and on the soccer field. Iconic images of Marley are brought to
life using high quality and sustainable fabrics to create a collection of modern
day casual-wear with a retro twist.
Marley Apparel is comprised of refined utilitarian pieces with
stand-out garments including Marley Apparel Boardshorts, made from
recycled plastic bottle fibers converted to sustainable fabrics, featuring
unique archived prints and collages from Bob's home of Kingston, Jamaica. The
Marley Apparel Fall/Winter 2014 Collection boasts a series
of heavy cotton-slub varsity sweaters, washed cotton twill bottoms, French terry
knits and chambray woven men's shirts.Outerwear includes the Marley Apparel Field
Jacket, featuring subtle odes to Bob through patches symbolizing
fire, wind and water, as well as the Rastafarian flag emblazoned with 1945
(Bob's birth year.)
Every design element in this exclusive new collection
serves to stay true to Bob's fashion sensibility- from top of the range
sustainable fabrics to distressed enameled buttons. Each garment is adorned with
a Marley Apparel signature tea-stained woven label, featuring the
Rastafarian spiritual symbol of a crown.
A portion of the net proceeds from the sale
of Marley Apparel will go to the One Love Gardens
initiative. One Love Gardens helps fund and create
self-sufficient, eco-friendly plots of land for the less affluent communities to
grow food and herbs in Jamaica and eventually around the world.