MOFÉ Handbags Embody Empowerment

MOFÉ makes contemporary chic handbags that embody the empowerment of women; this is the philosophy that lays the foundation for the brand. MOFÉ consciously decided to be different by cutting through fashion's exterior facade in an effort to appeal to the modern woman. Inspired by what MOFÉ's designer, Linda Park, powerfully calls "today's modern feminism," MOFÉ began with the realization that women have come a long way to be where they are today - socially, politically, and economically.  Park came to appreciate this incredible journey and through MOFÉ she shares her story. 

Everything from MOFÉ's infinity-esque logo, product names, and positive messages on social media, to donating a portion of sales to help young girls get an education was carefully contemplated and crafted to be a building block to MOFÉ's "different-kind-of" brand mantra.  The brand's logo parallels the infinity symbol, representing the notion of no boundaries or limitations, and sits on  as a constant reminder of the female journey and that women can certainly achieve anything they set their minds to.  A young brand to the market, MOFÉ is still evolving and discovering new ways to convey its message while designing stylish handbags for women that dare to challenge themselves. Prices range from $137 - $620 and are available for purchase at www.mofeinc.com.


About the designer: Attorney turned designer, Linda Park, was influenced by her own story in creating MOFÉ and designing its bags. She saw a void in the market for fashionable yet practical "work" bags and decided to evolve her love of handbags into designs suitable for work yet fashionable for play. But she didn't stop there...  Linda fell in love with the design process and expanded her line to appeal to a variety of women. She envisions her bags to represent something of greater significance - a reminder to women that we, as a whole, have come a long way, and that we, as individuals, can achieve our own perceptions of success. Her own experience with the challenges in transitioning careers inspired this thought, and it has been the motivating force that drives her to achieve her own perception of success - following her dreams to enable her to leave a positive mark on this world.