Fruit of the Loom® announced the launch of its new and
improved Fit for Me® collection of women's underwear to better
serve the more than 50 percent of American women who currently purchase a dress
size 16 or larger. Fit for Me was designed specifically to address the needs of
the curvy female consumer. From plush waistbands to softer fabric and improved
fit, the new and improved cotton collection is truly made for curves.
Fruit of the Loom will be showcasing the Fit for Me
collection of women's underwear at New York's Full Figured Fashion Week
in June 2015 as the event's premiere sponsor. In conjunction with style expert
Denise Caldwell, the brand will host media and consumer events, fashion shows,
giveaways and more.
Full Figured Fashion Week is a week-long series of events
comprised of fashion shows, networking events, business development workshops,
concerts and more – all catering to the curvy community. The mission of Full
Figured Fashion Week, now in its seventh year, is to empower curvy women through
fashion, and it has matured into an international event drawing attention from
across the globe.
Fit for
Me underwear offers quality products designed specifically for consumers,
ranging from dress size 16-32. The updated collection includes a variety of
prints and colors in various silhouettes to ensure that Fruit of the Loom
continues to provide true comfort and fit for every woman.
Fit for Me is available in Walmart stores nationwide and
Walmart.com.
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