StyleHaul, the leading multi-platform marketing
solution for global fashion and beauty brands and one of the largest women's
lifestyle network on YouTube, has announced that Olivier Delfosse has
been appointed Chief Operations Officer. Delfosse will work alongside Stephanie
Horbaczewski, president and CEO of StyleHaul, in the Los Angeles
headquarters.
During his role at FremantleMedia, Delfosse drove
global digital initiatives and implemented ground breaking and innovative
strategic partnerships with YouTube as well as Facebook, Twitter and beyond.
These are particularly important areas of expertise for
StyleHaul as
the company seeks to expand onto new platforms, anchored by its bench of more
than 5,000 digital influencers and 1 billion views per month on YouTube.
As StyleHaul's COO, Delfosse will lead the alignment and
prioritization of company investments, ensure operational excellence across each
business unit, and create the strategic roadmap for the company's expansion into
international markets, with Asia and Brazil as priorities. Delfosse will also
lead the partnership between StyleHaul and the companies within the RTL Group
digital portfolio. Last year StyleHaul and FremantleMedia's U.S. digital
studio Tiny Riot! launched the successful original YouTube series The Crew, the
first in an unprecedented deal for StyleHaul and FremantleMedia to develop 10
original content series over the next two years. Both FremantleMedia and
StyleHaul are owned by
RTL Group,
the leading European entertainment network. In December 2014 StyleHaul was
acquired by RTL Group, the leading European entertainment network.
"StyleHaul is the market leader in digital content creation
that appeals to millennials, successfully reaching millions of women worldwide
with innovative fashion, beauty and lifestyle-driven programming across all of
the social platforms," said Delfosse. "During my tenure at
FremantleMedia, my team and I had success extending global television
brands, like American Idol, The X Factor and America's Got Talent, into the
social and online video space. I am looking forward to bringing that knowledge
and expertise to StyleHaul and working in partnership with Stephanie to execute
her strategic vision for the company's growth as it continues to scale."
StyleHaul continues to expand its executive leadership. The company recently
hired Rob DeChiaro, formerly of AOL, as the Senior Vice President and General
Manager of StyleHaul Studios and Noel Mika Bahamon, formerly of The Walt Disney
Company, as Senior Vice President of Strategic Partnerships. Mia Goldwyn,
formerly of Paramount, joined the company in April of last year as the Chief
Content Officer.
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