Jockey is not only about underwear and sleepwear.
Believe it or not, they are venturing into the shoe business.
Yesterday Jockey International, Inc. announced the
launch of both men's and women's casual footwear. This will be a new licensed
category for Jockey. The heritage American brand is partnering with
internationally recognized footwear experts, The Eastman Group, to
design, manufacture and market casual footwear, slippers, flip flops, and athleisure
styles for men and women that deliver on Jockey's tradition of
innovation.
Jockey has been searching for the perfect partner with whom
they can expand into the footwear space, a long-awaited category for the brand.
Athleisure, a combination of casual and active lifestyles, will be the focus of
the collection, filling a void in the industry with comfortable, casual and
durable footwear for a variety of activity levels.
Jockey's new men's and women's footwear collections will
feature cutting edge materials which regulate temperature; cooling in warm
weather and insulating in the cold. The shoes will also include moisture-wicking
fabrics with anti-microbial properties; a must-have in footwear. The full
collection will feature slippers in the fall months, sandals in the warmer
seasons, and casual athleisure footwear year-round.
According to Milou Gwyn, Vice President of licensing at
Jockey International, Inc., "We have found an ideal match with the Eastman
Group, which has extensive knowledge of the footwear industry to pair with
Jockey's expertise in textile technology and comfort features". He also
stated, "This seamless integration of quality, cross-functional and
technology-driven footwear falls perfectly in line with Jockey's commitment to
deliver innovative products."
The new Jockey footwear collection will debut with a soft
launch for the spring/summer 2016 season, with a full launch in
fall/winter 2016.
About The Eastman Group
The Eastman Group was founded in 1986 by footwear industry
veterans, the Mizrachi family. With a vision of quality & value priced
relationship, producing beautiful, quality footwear, all offered at great
prices, The Eastman Group brings industry experience and expertise to create
footwear for some of the world's leading apparel providers. The Eastman Group
specializes in technical fabrics and innovative techniques; the perfect match
for Jockey whose mission is to provide high quality, comfortable and innovative
apparel to consumers.
Thank you for taking the time to read our fashion & footwear blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.