Fashion Blog Pages

Tuesday, June 23, 2015

Sequential Brands Buying Martha Stewart Living

Sequential Brands Group, Inc. (Nasdaq: SQBG) announced on June 22, 2015 that it has signed a definitive merger agreement to acquire 100% of the outstanding shares of Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) for aggregate consideration valued at $6.15 per share, payable 50% in stock and 50% in cash.  The Merger adds a new vertical to Sequential's platform, which is expected to generate nearly $3.75 billion in annual global retail sales from a combined portfolio of consumer brands in the Home, Fashion, Lifestyle & Active categories.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com.

Sequential Brands Group believes that great brands are built one step at a time.

The brands that they currently own include the following:

Jessica Simpson
WilliamRast
Ellen Tracy
Avia
And1
Nevados
DVS
Heelys
Ful

Caribbean Joe Island Supply Co.

Thank you for taking the time to read our fashion brand blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.