Consumers are increasingly concerned with the integrity of
the clothing, footwear, and accessories that they purchase. Whether they are
searching for organic cotton and vegan leather, or supporting a brand with a
philanthropic business model, they know that what they wear is a statement
regarding what they care about.
"Consumers around the world are saying loud and clear that a
brand’s social purpose is among the factors that influence purchase decisions,”
said Amy Fenton, global leader of public development and sustainability,
Nielsen. “This behavior is on the rise and it provides opportunities for
meaningful impact in our communities, in addition to helping to grow share for
brands." (Source: Nielson, 2014)
There is a growing collection of socially conscious brands
attending the MAGIC trade show. You should plan to
attend the next event to see the eco-chic brands that will be in
attendance.
Mark your fashion calendar for February 16-18, 2016.
The event will be at Las Vegas & Mandalay Bay Convention
Centers.
You should also note that Sourcing at MAGIC opens
February 15th.
Some of the socially conscious brands may include: Eileen
Fisher - The Fisher Project, Half United, TOMS, The Giving Keys, Kamik,
Amazonas, Natural World, Free People, Matisse, Goodwork(s) Make a Difference,
Doodle Do, Monag Apparel, and others.
Learn more about
MAGIC trade show in the events section.
Thank you for taking the time to read our fashion industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.