Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Wednesday, January 18, 2017

Joya by JY Yoga Fashion

Joya by JY Puts Focus on Cocktail Dresses, Yoga Wear and Casual Attire
Joya by JY Yoga Wear   Joya by JY
Judy Roizner and Yael Meoded partnered together to create Joya by JY, a user-friendly online platform that focuses on fashion apparel. Joya by JY is catered to provide products to customer who are seeking certain looks within a certain price range. Their outreach continues to expand via their three social media platforms: Instagram, Twitter and Facebook.

On optimizing their brand’s outreach, the partners have focused on both quality and accessibility. “Our goal is to offer you a seamless and personalized shopping experience that allows you to assemble great-looking outfits that match today's stylistic trends and are of a good quality.” Roizner also shares: “Joya by JY makes it easy and effortless for you to keep up with the latest fashion trends. Inspired by the fast pace of the international cities we visit and with direct access to the fashion and accessories industry, we are able to always provide you with the newest and hottest items so that you can look stylish every season, wherever you are in the world."
Joya by JY Yoga Fashion  Joya by JY Yoga Clothing
Joya by JY’s publishes the latest fashion trends from large scale and high-end fashion brands. Their inventory includes:
  • cocktail dresses
  • yoga wear
  • casual attire
  • jewelry
  • accessories 
Joya by JY Yoga ClothingJoya by JY Yoga PantsJoya by JY Yoga Shirt
About Joya by JY: 

Joya by JY was created by partners Judy Roizner and Yael Meoded, who both shared personal-shopper backgrounds as well as similar goals, and passion for fashion and accessibility. The online company is Hong Kong based with production taking place in mainland China. The easy-to-use online fashion and shopping platform is aimed to serve women who want to look fashionable in every occasion while being comfortable and frugal.

You may also be interested in visiting our yoga pant page in our fashion products section.

Tuesday, January 17, 2017

Shoe Trends-to-Know 2017

Twice a year the fashion industry gathers in Las Vegas for MAGIC.   Smart guests of the event, also attend FN PLATFORM to learn about Luxury to Lifestyle Branded Footwear for Men, Women, Juniors, and Children.  The next event is in Las Vegas February 21-23, 2017.

Season after season, President of Footwear at UBM and footwear industry vet, Leslie Gallin, shares her favorite trends in the pipeline. This year is no different! 
Shoe Trends-to-Know 2017
We recently learned from the shoe guru about what we can expect to see in stores in the coming months and which styles she’s loving in particular. 


Cool girls everywhere have adopted the mule trend. The slip and go style offers a sense of effortlessness. Worn in flats or heels, closed or open toes – this go-to style can easily be worn from day-to-night and transcend from spring/summer through the fall. 


There’s an eye for the details in the coming seasons. Everything from fur-trimmed looks to feather and pearl accents. These statement-making frills call for a bold take on classic silhouettes.  


The newest ‘it’ style, our grandmother’s favorite heel has made a comeback! Understated yet chic, the kitten heel offers a sense of sophistication (think classic old-school pumps) without sacrificing wearability. 


If there’s one shoe silhouette that’s reigned supreme the past few seasons, it’s the sneaker style. Typically seen in an all-white colorway, the look is still dominating. From low to high tops, slip on to lace ups, this comfort staple is here to stay. 


Now a classic, booties are still holding strong. A style that easily transcends through the seasons, booties are here to stay. From flats to heels, open toes to lace-up’s – there’s a bootie look for everyone. 

For additional information and to learn about exhibiting brands at the February 2017 show, please visit www.fnplatform.com

Global leaders in footwear convene at FN PLATFORM to shape the industry, network and shop for shoes. This international showcase is the pillar of branded footwear featuring men’s, women’s, juniors' and children’s footwear brands from more than 20 countries. Offering 6 merchandised environments from luxury to lifestyle, FN PLATFORM provides buyers with a convenient and efficient way to shop the most comprehensive selection of international footwear.

You may also be interested in going back to previous shoe trends-to-know from Leslie.

Top Footwear Trends Curated by Leslie Gallin

Six Favorite Footwear Trends from Leslie Gallin

Leslie Gallin's Top 5 Shoe Trends for 2015

View more about FN Platform from our previous footwear industry posts.

Trendsetting Fashion Nova

Setting the fashion world on fire, FASHION NOVA, a cutting edge and trendsetting fashion brand now makes it possible for every girl to look and feel like Hollywood royalty! Offering everything from dresses to jeans, bodysuits, rompers, pants, shirts, accessories, and shoes at a surprisingly affordable price, the brand is quickly becoming one of the fastest growing online fashion destinations and latest obsession of style stars including Kylie Jenner, Nicki Minaj, Khloe Kardashian, Amber Rose, Bella Thorne and Blac Chyna, just to name a few. 

This 'must have' fashion brand has recently made headlines on Elle, Teen Vogue, Essence and more with claims that Kylie Jenner's viral photo of her wearing her favorite pair of jeans from their new denim line was photo shopped, and now you can get the exact same jeans that fashion and pop cultures' "it girl" is making waves with at a remarkable price. 

The days of purchasing high priced designer apparel are a thing of the past thanks to Fashion Nova. Whether it's that perfect dress for a night out, a cute outfit for running errands or a classic ensemble for brunch with the girls, there's something for every occasion in the collection. For the price of one designer piece, a girl can get an entire head to toe look at FashionNova.com. 

The Fashion Nova company is based in the heart of Downtown Los Angeles and has five retail locations in Southern California. In addition, they ship globally to Nova Stars around the world.

Bella Thorne in 1denim and Bravado

Bella Thorne was photographed over the weekend wearing Bravado and 1denim in Los Angeles! The actress left the hair salon rocking her Bravado Use Your Illusion Guns N' Roses Tee with 1denim's Slim Skinny in Grove, that she customized herself (www.shop.bravadousa.com; $89, www.1denim.com)!
Bella Thorne in 1denim and Bravado
Here is another look at the Guns N Roses tee.
Bravado Use Your Illusion Guns N' Roses Tee
Here is a closer look at the jeans before they were given the cool ripped jeans look.
1denim's Slim Skinny in Grove Jeans
Learn more about ripped jeans in our fashion influence section..

Chill with MIKO Boots

Snow, by the lake.  What can be better?  Chill en...
Chill en with UGG boots
Waterproof with heat-insulating wool and a leg-flattering profile, the Miko will help you get the perfect Insta during your next mountain getaway.

Women's Miko boots - Model: 1012519
Women's UGG Miko Boots
Designed to stand up to snowy weather in style, this protective boot offers versatile styling in temperatures as low as -20 °C. Featuring waterproof materials and construction, the cuffable Miko is backed by a range of cold weather tech features, including a breathable eVent® membrane and traction-enhancing Vibram® outsole.

Great for going off the grid, yet still maintaining quality of life.  Speaking of quality, you may want to learn more about how UGG quality boots truly matters.

Learn more at the UGG website.

See more awesome winter boots from our recent blog post on the subject.

Hollister Performance Denim with COOLMAX

Hollister recently introduced a new line of performance jeans for guys and girls that incorporates INVISTA’s COOLMAX® ALL SEASON technology and LYCRA® fiber for year-round comfort and lasting fit.
One of the most relevant trends in the denim category today is to integrate performance fibers for added functionality. Hollister is taking a leading position in the performance arena with their Advanced Stretch Jeans with COOLMAX® ALL SEASON technology. The fabric moves moisture away to keep the body cool and dry on hot days, and has insulating fibers for added warmth when it is cool. These benefits come from the fiber structure, so they are permanent and don’t wash out.

“At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment. Our goal with the innovative COOLMAX® ALL SEASON technology is to provide products that fit the needs of our customer’s on-the-go lifestyle,” said Kristin Scott, Brand President of Hollister Co. 

“We believe pairing one of the hottest teen denim brands and with one of the coolest fabric technologies available on the market today will resonate with consumers,” remarked Dave Trerotola, President of INVISTA Apparel and Advanced Textiles. “Our research shows that among ingredient brands in the cooling space, the COOLMAX® brand is the most likely to positively influence purchase intent.” *

In conjunction with launch of the new product line, Hollister and INVISTA have created an exciting, new multi-channel social media campaign to showcase the benefits of the jeans. Digital illusionist and YouTube star, Zach King, appears in a video via this link https://coolmax.com/en/News-and-Blog/2017/01/Zach-King promoting the magic of jeans with COOLMAX® ALL SEASON technology. Teen influencers will be featured in shareable content, and others can join in the fun by using the hashtag #HollisterCOOLMAX.
About Hollister Co.

The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone. Inspired by California's laidback attitude, Hollister's clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 550 retail locations.


With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

You can also learn more about Lycra which is a synthetic elastane fiber that can stretch up to six times its length and then return to its original state.

Bella Hadid Rocks True Religion

Bella Hadid was recently photographed wearing True Religion jeans while arriving in New York City! The model looked edgy in the Halle Super Skinny Mullet Hem Womens Jeans in Gypset Blue while at JFK Airport ($199, www.truereligion.com). 
Bella Hadid wearing true religion jeans
Below is another look at the jeans worn by a different fashion model.
Halle Super Skinny Mullet Hem Womens Jeans
Learn about designer jeans in our fashion influence section.

Learn about True Religion brand jeans.

Sunday, January 15, 2017

White Swimwear Style Selection

Some selfies are better than others.  So, are some styles of women's swimwear. Below you will see three very different styles of white swimwear.  However, each are rather amazing in their own right.  Do you have a favorite?
A photo posted by Jasmine Sanders (@golden_barbie) on

From left to right: Stephanie Shepherd, Kim Kardashian, and Jasmine Sanders 

What are your thoughts on white swimwear fabric?  Too revealing?

See more of Jasmine Sanders from our other swimwear blog post from today.

Jasmine Sanders Body Chain

Jasmine Sanders shared several photos on Instagram recently wearing Lili Claspe! The model enjoyed her vacation in Anguilla while posing in the Lili Claspe Dinah Body Chain in Gold ($165, www.liliclaspe.com). 
Jasmine Sanders with Horse

Jasmine Sanders on Beach

Jasmine Sanders Wearing Body Chain

See more at her golden barbie instagram page.

Below is another fashion model wearing the body chain so you can get another look at the chain.
Lili Claspe Dinah Body Chain in Gold
You may also be interested in seeing Jasmine Sanders in a red lace jumpsuit from one of our previous fashion blog posts.

Right Shoe Height

What is the right height for your shoes?  Well, that obviously depends on many factors.  One of which would be the activity or event you plan to attend.

How to measure the heel height of a shoe?  Many companies measure from the middle of the top of the heel at the back of the shoe through to the top of the heel cap (not all footwear companies measure the exact same way). The heel cap is usually about half a centimeter, in addition to the height of the heel.
Shoe Heel Cap

Shoe Height 0-1
Shoe Height 1-2
Shoe Height 2-3
Shoe Height 3-4
Shoe Heights Four and More
The shoes pictured above can be found at Saks Fifth Avenue (if you shop soon).

Please understand that the heel heights aren't always exact. Heel height can depend on what size shoe you are, as well as other factors. So don't get upset if you take out your ruler and find that the advertised height is a millimeter off from the shoe you purchased.

Shoe height Tips:

If you’re not one for heels, ballet flats are a good option.

The 1.5" heel is your go-to heel height if you want a little lift. It's feminine but practical. 

A 2 inch stiletto heel provides enough lift to give your step a spring, but it’s not too high that the balls of your feet will be aching all day.

The 3 inch heel is what most would classify as a classic heel height.  Perfect for many occasions.

If you wish to be a bit more sassy, you can go with a four inch heel.  Fab for dinner parties.  This height can provide an elegant look of the shoe itself is also classy.  Keep in mind, you would now be walking at a higher angle.

When going to a higher heel, make sure to purchase a pair of shoes with good stability.

If you get up into the 6" range, you will look gorgeous, but this height of heel is not for everyone.  Be a high heel pro before going this high.

Let's keep in mind, height is not only in the heel.  Shoe inserts or shoe lifts can be used to help elevate the wearer.

You will find many articles online regarding how to choose the right heel height. It is suggested that you read a few.  Selected between low heels, mid heels, or high heels has many factors.  You may also want to hunt around for articles about heels that will make your legs look fantastic.  Yes, the height of the heel can help.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.

Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.