Fashion, Beauty, Style, we love.

The Fashion Blog presents trend reporting, celebrity spotting, apparel industry analysis, and style news for your viewing pleasure.

Our fashion blog covers many issues such as specific items of clothing and accessories, haute couture, prêt-à-porter, avant-garde, etc. From luxury lifestyle choices stemming from Paris or Milan to urban street trends from Chicago & the boroughs of New York, we have your style covered. View our posts to obtain your daily dose of inspiration for your wardrobe.

Thursday, August 27, 2015

Meleesa Full Moon Hair Club

Familiar with the widely-held belief that cutting your hair during the full moon contributes to its vitality and growth? 

The creative team at Huntington Beach's Meleesa the Salon recently announced their newest concept, the Full Moon Hair Club. A convenient and timely way for clients to indulge in the fortifying treatments created specifically for their hair needs, the Full Moon Hair Club assists in helping grow out hair and maintain hair's overall strength and vitality. 
Meleesa the Salon
Each visit includes a scalp massage, a scalp exfoliation and most importantly a specific treatment tailored to client's hair needs, such as hydrating moisture masques and invigorating treatments to stimulate the hair's follicles. A light dry trim ("dusting" of the hair) completes the visit.

The joining fee of $150 includes the first and last visit, with each Full Moon visit in between for just $75; clients can cancel at any time.  As a bonus for joining, clients will receive 20% off all retail on the first visit and 15% during every Full Moon appointment. 

Early reviews indicate that the effect of the Full Moon does indeed help with hair growth and vibrancy. One client told Meleesa "My hair already feels thicker and healthier." Another client stated "My hair seems to have grown twice as fast since my treatment." 

It doesn't have to be dark out to reap the benefits of the Full Moon's power - the next Full Moon will be in effect on August 29th, 2015 at 11:35am.  Please contact them to book your complimentary hair care service with owner Meleesa Miller. There is no better way than to discover this intimate, artistic, innovative salon in downtown Huntington Beach than by experiencing Meleesa the Salon for yourself.  Visit for more details.

Ultimate Miracle Worker Skincare Philosophy

As summer comes to a close and your skin recovers from all the fun in the sun at the beach. Philosophy has created the solution to rejuvenate, hydrate, and protect your skin from pre-mature aging with the new ultimate miracle worker. The dermatologically proven ingredients are optimal to providing natural rejuvenation for the skin, which has been proven effective on 100% of women in 4 weeks.
Ultimate Miracle Worker Skincare

The exclusive full-light spectrum technology defends and targets against UVA, UVB, infrared and visible light. philosophy’s high performance bi-retinoid and anti-aging active plant cells from the iris flower work to stimulate natural cell renewal and epidermal repair rebuilding the skin’s natural collagen layer by layer.
Philosophy Ultimate Miracle Worker Eye

The ultimate miracle worker multi-rejuvenating cream broad spectrum SPF 30 is available for purchase for ($75/02 oz.) Additional miracle worker product include the ultimate miracle worker eye cream ($70/0.5 oz), both are available for purchase at and in all philosophy retailers.

Stretchable Inks for Wearable Electronics

New and improved methods to intertwine electronics and apparel is on the rise.

According to a recent Printed Electronics World article, “A new world of flexible, bendable, even stretchable electronics is emerging from research labs to address a wide range of potentially game-changing uses. The common, rigid printed circuit board is slowly being replaced by a thin ribbon of resilient, high-performance electronics.

This research was presented at a meeting of the American Chemical Society last week. "Basically, we are using a hybrid technology that mixes traditional electronics with flexible, high-performance electronics and new 3-D printing technologies," says Benjamin J. Leever, Ph.D., who is at the Air Force Research Laboratory at Wright-Patterson Air Force Base. "In some cases, we incorporate 'inks,' which are based on metals, polymers and organic materials, to tie the system together electronically. With our technology, we can take a razor-thin silicon integrated circuit, a few hundred nanometers thick, and place it on a flexible, bendable or even foldable, plastic-like substrate material," he says. To allow electronics to be bendable or stretchable or even change their configuration after fabrication, the Wright-Patterson team has turned to liquid gallium alloys as an electrical interconnect material, Leever says.  Read more.

The above mentioned tech, may or may not be currently suitable for clothing.  However, there is most definitely significant progress in regard to utilizing stretchable inks on apparel and fashion accessories.

Back in December 2014. DuPont Microcircuit Materials (DuPont) introduced a suite of stretchable electronic ink materials for use in smart clothing applications and other wearable electronics.  The materials provide an elegant, manufacturing-ready alternative to many traditional methods of embedding electronics in clothing.  The DuPont materials have been used to create thin, form-fitting circuits that can be seamlessly bonded with many standard fabrics, allowing for comfort and freedom in wearable electronic design.  A working model of a biometric shirt that incorporates DuPont electronic inks was on display for the first time during Printed Electronics USA 2014, in Santa Clara, Calif.
DuPont stretchable electronic inks deliver stable performance despite repeated elongation.  A third party evaluation of fabrics that incorporate these DuPont materials to create thin electronic circuits have shown them to be washable, durable, and capable of withstanding up to 100 wash cycles.  These DuPont materials can be used in many common manufacturing processes to produce smart clothing, including fitness and outerwear, without significant investment.

DuPont plans to offer a full material suite of conductors, encapsulants, and sensors for use in wearable electronics applications, including:
DuPont had previously exhibited smart clothing prototypes that incorporate its stretchable electronic ink materials during Printed Electronics USA 2014, in November 2014 in Santa Clara, Calif.  DuPont also delivered a key technical presentation titled, “Printed Wearables: Functional Inks for the Wearable World,” as well as taught a master class session titled, “Conductive Inks, Film and Transparent Conductive Film.”

DuPont Microcircuit Materials (MCM) is a leading innovator and high-volume supplier of electronic inks and pastes that offers a broad range of printed electronic materials commercially available today. The growing portfolio of DuPont MCM electronic inks is used in many applications, including forming conductive traces, capacitor and resistor elements, and dielectric and encapsulating layers that are compatible with many substrate surfaces including polymer, glass and ceramic.

MCM has over 40 years of experience in the development, manufacture, sale and support of specialized thick film compositions for a variety of electronic applications in the consumer electronics, automotive, photovoltaic, biomedical, military and telecommunications markets.  For more information on DuPont Microcircuit Materials, visit

Learn more about wearable technology here on Apparel Search.

Thank you for taking the time to read our fashion technology blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

COURAGE b Introduces Fall Fashion Must Haves

Some great new items for fall are now in. We have scoured them all to find the absolute greatest items to put on a must have list for you to review.  Here are our picks that can be found at COURAGE B:

The Long Sleeved Cashmere T-Shirt

This fall, it doesn't get any better than this. We are so excited to have this in our fall line-up. This T-shirt is absolutely to die for. Made from a mix of luxurious silk, wool and cashmere, this long sleeved T-shirt comes in five different artistic designs each with a distinct colorway. 

This design is both amazingly comfortable and the statement piece of the season. You can pair it with jeans to look like a million bucks while feeling crazy comfortable or toss in over a leather skirt to look drop dead gorgeous while staying toasty warm. You could not ask for a more perfect fall fashion item. This is the piece that will make everyone at every party turn, stare and wonder when you hit it big. 

The shape is so simple, but the artistic design so bold. You will feel like a walking work of art. This is the item you can get creative with while still feeling completely at ease. It will be your guilty little secret that you can look so good while still being so comfortable.

The Cashmere Stole

Half silk and half cashmere, this lovely accessory item comes in the same five artistic designs and distinct colorways as the coordinating long sleeved cashmere T-shirt above. Pair them together for a conservative, upscale look or use this item on its own, separate from the T-shirt, to help keep you warm while raising the bar for your style quotient.

It is a great versatile size that can be slung over one shoulder and belted for warmth, used to fill in an empty coat neckline to keep you fashionably toasty or draped to keep your hair under control in the blustery fall weather. With five different great designs, we can't imagine how you will choose just one. They each make such a great statement. This is what designer clothes for women is all about.

Basic Marcus Pants

This is the "skinny little black pants" of the season. It doesn't just come in black. It comes in several conservative tones and one great geometric pattern. You need at least one of these pants to toss into your Weekender bag. This is one of those staple items. You won't know how you lived without it after you add one to your wardrobe. 

Juliette Skirt

Everyone needs a simple black skirt in their closet and this is the one to buy this fall. A clean lined little skirt is hard to come by. This is a wardrobe basic to take on all your travels. This is the versatile piece that you can dress up or down and can pair with anything from a camisole to a cashmere sweater to adjust for the weather. This is exactly the kind of versatile simplicity you need to make it easy to look great on the go. Whether you are climbing the corporate ladder or just social climbing, you will love this great skirt. It is 5% elastane, making it one of the most comfortable straight skirts you can imagine having while looking great.

Women's Duster
Of course, fall means cooler weather, so this article wouldn't be complete without at least one jacket. Like so many items on our must have list, this elegant, feminine piece is also incredibly comfortable. It's wonderfully simple lines and great choice of colors will make it hard to pick just one. This will go wonderfully well over some of the simple, clean-lined tops and bottoms recommended above or add to your current wardrobe to bring it up a notch while staying warm, comfortable and on the cutting edge of fashion all at the same time. Like with the cashmere T-shirt, we are just really excited to have this piece in our fall lineup. A great, elegant jacket is always a treasured find. Don't miss out on this one.

That's our list of fall fashion must haves. We tried to find items that are not only drop-dead gorgeous, but almost as comfortable as your favorite pair of pajamas. This fall when everyone else is miserable from the weather and looking a little worse for the wear, we hope you shine and wear it well with these great fashion finds.

You can find the items pictured above from the following links:

COURAGE b is a high-end women’s fashion brand founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, which designs and retails elegant clothing and accessories. With over 40 years of designer and stylist experience, their mother, Noemie Goureau, designs COURAGE b’s French-inspired line of clothing and accessories, suitable for women of all ages and silhouettes.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Fashion's Front Row Adds Jason Derulo

Macy's Presents Fashion's Front Row adds international superstar Jason Derulo to the fall season's biggest fashion, dance and music event. Set to close out New York Fashion Week with a massive celebration, Macy's Presents Fashion's Front Row will take the stage live at The Theater at Madison Square Garden on Thursday, Sept. 17, 2015 at 7:30 p.m. Derulo joins the performance line-up, promising to set the stage on fire as he performs a selection of his biggest hits. 

For more information about Macy's Presents Fashion's Front Row please visit

You may also want to read more about Fashion's Front Row here on Apparel Search.

Wednesday, August 26, 2015

Maria Menounos Wears Happiness Well

Maria Menounos was spotted wearing Happiness on her Instagram twice! The E! News host looked relaxed as she posed with her friends while wearing her Turca Pants ($95). She also posted a selfie sporting her Iconic T-shirt ($33;!
Maria Menounos Iconic T-shirt
Maria Menounos wearing Turca Pants
Iconic T-shirt
Below is a fashion model wearing the pants.
Happiness Pants
See more of Maria Menounos here on the Fashion Blog.

Happiness and seeing more of Maria should put a smile on your face...

Under Armour Selects Centric 8 PLM

Under Armour, Inc. has selected Centric Software, Inc. to provide product lifecycle management (PLM) software to guide the product creation process from planning through release. More than 1,000 Under Armour employees in footwear, apparel, and equipment will use the complete Centric 8 PLM software, including all mobile applications. Centric PLM for retail apparel, footwear, luxury and consumer goods helps outdoor equipment, apparel and footwear makers speed product development, improve costs and increase market responsiveness. The Centric 8 PLM platform will allow Under Armour to continue to focus on product innovation.

Under Armour selected Centric for its team expertise and revolutionary product roadmap, including the development of mobile applications,” said Kip Fulks, President of Footwear and Innovation, Under Armour. “As a global growth company, our brand needs a cutting-edge PLM partner that can continue to elevate and adapt as new initiatives and strategies are implemented.”

“Under Armour and Centric have a level of commitment and partnership that goes beyond software installation, from a shared vision and collaboration in technology to a passion for product development and performance,” said Chris Groves, President and CEO, Centric.

Under Armour, Inc.

Under Armour, Inc. the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at

Centric Software, Inc.

Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including merchandise planning, product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile DeploymentSM methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

UGG Classic Boot Style Guide 2015

Add a little edge to the Classic with unexpected combinations.
Classic Ugg Bott Style Guide Edition 2015
Upgrade your travel style and wear the Classic  Short with a perennially chic trench coat, striped tee, and dark denim.
Ugg Travel Day Boot
The Classic Mini gets the hipster treatment paired with vintage overalls, a chunky sweater, and a leopard print blouse.
Classic Mini Ugg Casual Fall 2015
Visit the Ugg Australia website for additional trendy tips for pairing your Uggs with clothing.

Don't forget to dress to impress. Stash your date night heels and dress up the Mini Bailey Button with a knit dress and leather moto jacket.
Mini Bailey Button Ugg Dressed Up

Lord Ganesha on Swimwear Upsets Some Hindus

Hindus are upset at the depiction of the image of Lord Ganesha on women’s water polo suit of a California company, which they termed inappropriate.

Hindu statesman Rajan Zed, in a statement in Nevada today, said that it was disturbing to see image of Lord Ganesha, who was highly revered in Hinduism, covering hips and crotch of a model in a water polo suit. Lord Ganesha was meant to be worshiped in temples or home shrines and not for pushing swimwear for mercantile greed of an apparel company, Zed indicated.

Zed, who is President of Universal Society of Hinduism, urged the manufacturer Hardcoresport to immediately recall and remove from various web-outlets all swimwear which showed Hindu Lord Ganesha, and its bosses Mia Andersen and Whitney Hentzen to publicly apologize. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

Hinduism was the oldest and third largest religion of the world with about one billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed stressed.

Zed further said that such trivialization of a Hindu deity was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed noted.

Rajan Zed suggested Hardcoresport and other corporations worldwide to send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when creating new products or launching advertising campaigns.

In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. There are about three million Hindus in USA and moksh (liberation) is the ultimate goal of Hinduism. 

Hardcoresport sells this chlorine resistant “Womens Water Polo Ganesha” with zip-up back and “Om” printed on it for $69.95 on its website. 

Website of Hardcoresport, manufacturer of swim and activewear and headquartered in Whittier (California), claims: Our true, authentic, athlete driven, innovative, iconoclastic, and creative style differentiates us from the bland competitive swim industry and gives us reason to be.

Note: Apparel Search is posting this news.  It does not mean we agree or disagree with the points being raised by Rajan Zed.  We are simply reporting on news and opinions relevant to swimwear.  You can come to your own conclusions regarding what to wear, design, or sell.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative.

You may also have interest in viewing the previous Urban Outfitters Issue with Rajan Zed.

If you have comments or questions, please add your thoughts in the discussion area below.

NINObrand Private Stylists Direct Sales

You love fashion, and the idea of selling it to others to spread the joy of a fabulous collection.  Unfortunately, you are not a fashion designer and don't have your own line.  Good news.  You can possibly become a NINObrand Private Stylist.
Unlike all other major direct sales business models, NINObrand Private Stylists are not required to purchase any “sales kits,” or to pay any corporate start-up or membership fees whatsoever. Rather than using the all to common model of profiting from new applicants, NINObrand truly and thoughtfully reviews and connects with each applicant to ensure a mutually beneficial relationship for all parties, because real empowerment begins with trust.

Once accepted, Private Stylists will receive an agreement outlining sales commissions, bonuses, and requirements. Stylists will then be trained and mentored, and embraced into the NINObrand family.

For Trunk Shows, Events, and Appointments not held at a NINObrand location, Private Stylists simply arrange to receive or pickup the merchandise required. Merchandise not sold is then simply returned.

Most importantly, NINObrand wishes to encourage creativity and the expression of each Private Stylist’s unique background. Given the versatility of the Collection, there are no limits to the events, initiatives, and promotional efforts possible.

NINObrand is a lifestyle brand for discerning women who desire an experience richer than the modern off-the-rack experience.
NINObrand Private Stylist
100% handmade in the USA by expert tailors, and sold exclusively by appointment or invitation-only events, NINObrand pieces are the day to night uniform for its collectors. With a reputation for unparalleled fit and a modern-classic design that flatters both the young and sexy, or distinguished and relaxed alike, NINObrand is designed to transform the existence of its collectors.

By empowering every Private Stylist to embrace their own unique charisma and entrepreneurial qualities, NINObrand aims to provide each Private Stylist with not only financial independence, but with inspiration and enthusiasm for life.

Note: For those of you that are not certain the meaning of direct sales.  Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location.  This is selling at fashion trunk shows, special events, home parties, etc.  Think of Avon, Amway, Tupperware, etc., but in this case you would be selling trendy fashion, jewelry, and accessories.

Popular Fashion Blog Posts

Ready to shop?  Apparel Search has a few favorite upscale boutiques such as Barney's, Bloomingdales, Neiman Marcus, etc.  We also find inspiration by using online resources. Amazon is a place we often turn when we want to quickly investigate multiple clothing brands and silhouettes.  You can use the following links to view carefully curated collections of both classic and on-trend styles so you can quickly find everything from your favorite tried-and-true denim brands to pieces from up-and-coming designers.  Versatile women's clothing selection includes favorite brands as well as emerging designers.

Women's Clothing
Men's Clothing

Stylish fashionistas take makeup and other beauty products into account when embracing their true sense of style. Check the Beauty Editors' Picks for your inspiration.

Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

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Apparel Search Company - Visit our home page to learn more about the fashion industry at