Friday, November 21, 2014

Shopping Tip of the Day: Shop 7

Is 7 your lucky number?  Even if it's not, you may want to check out these trendy skinnies with floral sequins.

High Waist Ankle Skinny in Floral Sequin
High Waist Ankle Skinny in Floral Sequin (28" Inseam)
This all over Floral Sequin Pant is both striking and pretty in a modern and opulent design. Using a 9.2 oz. stretch sequined fabric with a mesh backing, the sequin fabric is bonded to a stretch knit. Luxe hardware completes the elegant design and creates a showstopper. 

FIT DETAILS

Second Skin Fit
Skinny From Top to Bottom
Shorter Inseam for Clean Look
Contour Waistband

Shop at 7 for All Mankind and look for style PID: 9688 / SKU: AU8142553A 

Learn more about fashion brands such as 7 for All Mankind here on Apparel Search.


Thursday, November 20, 2014

Barbara Gerwit 2015 Resort Fashion Collection

Apparel Search is proud to present the new 2015 RESORT collection by Barbara Gerwit, a line of hand-blocked, hand embroidered tunics, tops and accessories.
Barbara GerwitBarbara Gerwit Collection

Each piece is made with a light and airy fabric made with brightly colored cotton lawn, Silky Cotton, crush cotton, Cotton Lycra knit, and laundered linen – making it a wearable, trendy and comfortable collection for your next vacation that can be worn from day to night. Each piece is made high-quality at an affordable price point.

Barbara Gerwit Fashion CollectionBarbara Gerwit Style

Resort 2015 Barbara Gerwit Style

Founder, Barbara Gerwit, founded the brand in 1976 with her husband, Ken, and went on to being one of America’s top brands in the resort industry.

For additional information on Barbara Gerwit, please visit www.barbaragerwit.com.  

Kendall Jenner Wearing District Top

Kendall Jenner wears a DISTRICT Blush Pink Top in her Estée Lauder Campaign.
Kendall Jenner November 2014

Kendall Jenner Estée Lauder Campaign
Kendall Jenner Chillen with Music
DISTRICT blush top

BRAND: DISTRICT
ITEM: Blush Pink Top
RETAIL PRICE: $108.00

WHERE TO BUY: districtcollection.com

DISTRICT is getting a lot of attention right now as it was one of the brands chosen by Blake Lively for her new lifestyle website Preserve and was also recently worn by Blake in a photoshoot for the site.  

Sloane Rouge Winter 2014

Introducing the Sloane Rouge Winter 2014 fashion collection.  We hope that you are as amazed as we were when we first reviewed the collection.

Sloane Rouge Winter 2014 Collection

Sloane Rouge Winter 2014

Sloane Rouge cabin trend

Sloane Rouge Winter 2014 Style

Sloane Rouge Winter 2014 Styles

Learn more about the Sloan Rouge fashion collection at their website.

Kate Bosworth in Vince Textured Stripe Sweater

Kate Bosworth posted photos on Instagram wearing VINCE. recently! The Still Alice actress kept cozy and warm as she partied with friends in her Textured Stripe Sweater ($325).

Kate Bosworth in Vince Textured Stripe Sweater

Vince Textured Stripe Sweater
Textured Stripe Sweater

Fashion for the Holidays

If you are not sure what to purchase for the holidays, we strongly suggest that you consider buying clothes, accessories, jewelry, or beauty products.  The truth be told, these are the only items that “truly matter”.  Sure, flat screen TV’s, and iPads are fun, but as we all know the world does and should revolve around the apparel industry.

Christmas Sweater Humor
Image source: Amazon.com
 
If you are planning on buying electronics for the holidays, you should at the very least buy wearables.

Learn about holiday fashion here on Apparel Search.

You may also be interested in reading some of the previous holiday season sales reports to be reminded of what may be in-store for Black Friday, and Cyber Monday.

Support the clothing industry and buy fashion for the holidays.

Wednesday, November 19, 2014

In Style with Dawn Levy This Holiday Season

Prominent luxury outerwear designer, Dawn Levy is sending women warm wishes for the Holiday season, in the form of sleek wool coats, softly lined puffer coats, and impeccable blends of the two. When Dawn Levy crafted her Fall-Winter 2014 namesake collection, the thought of December, the endless bustling of shopping and celebrations, and wanted women to be able to move warmly, and stylishly, from day to night.
Dawn Levy Women's Outerwear
Dawn also realized how discouraging it is to dress oneself impeccably, only to shield the time and effort with a shapeless coat. It is this rationale that has made Dawn Levy the guru of sexy, warm outerwear. Levy brings her distinctly feminine, functional and timeless craftsmanship to her signature outwear lineup of puffer coats. Never before have women been able to dress for the coldest of weather while cutting a stylish figure.

"Too often women are hesitant to wear puffy down coats in deep winter because their figure disappears under the volume– instead opting for more stylish coats that leave them cold. I was guilty of the same. I was either cold or feeling like a marshmallow. I knew there had to be a common ground." Dawn recently admitted. Dawn's designs are unique in that the wearer remains toasty warm and keeps her shape. Dawn uses a number of unique design elements to ensure style without sacrificing warmth. Great attention is paid to the placement of seams and stitching, the finest down, quilting and power knit belts further ensure a warm slim body conscious fit.


Dawn Levy’s namesake luxury outwear collection debuted in the Fall of 2011 to great acclaim. The flawlessly curated line ranges from goose down coats and parkas to cashmere blends and fine leathers with a distinctly Dawn Levy perspective. The launch captured the essence of modern femininity - exemplifying sophistication, prestige and the highest degree of craftsmanship.

Created as a reflection of Dawn Levy’s own signature style, her designs are distinctly feminine, formed with flattering silhouettes. Using only the most luxurious imported fabrics, elegant trims with rich detailing are trademarks of her collection. All of the pieces are created from the finest quality materials including whisper-light goose down and high-end furs such as Natural Blue Fox, Silver Fox or Saga approved Finnish Raccoon. Creating attainable fashion, while staying true to her designer insight, Dawn Levy offers a diverse selection of styles for women that leave them chic and timeless.


Dawn Levy’s evolved sense of style, and fashion intuition have propelled the brand to become one of the top performing outerwear labels in the market today. Dawn Levy applies her talents to produce a collection of outerwear that works with every woman’s wardrobe. Thanks to its versatile styles, fabrics and shapes, the Dawn Levy collection achieves the elegance and ease every modern woman seeks.

Apricot Lane Boutique Online

The Apricot Lane Boutique name has grown across the country being the go-to destination for mothers and daughters, (teens through fifties) to find trend setting, fashion forward clothing, shoes, accessories and gift items for affordable prices (think head to toe outfits for under $100) the locally owned stores constantly received requests for online purchases.

After a successful online sales pilot program ran by two Apricot Lane store owners (girls in their twenties) based in Peoria, IL and Dallas, TX increased their social media followers to over half a million 'likes' and followers in under a year -the franchisor realized a national online site needed to be the next move. After extensive design and build out of the site and the two original store owners staying on as operating partners of www.apricotlaneboutique.com it is now live for all fashion lovers to enjoy. 

Apricot Lane Boutique Online

From the hottest trends to the next must haves www.apricotlaneboutique.com updates the site with dozens of new items every single day- always offering a chance to find something new.


Apricot Lane Boutique has expanded the success of its bricks and mortar franchise system to online with the launch of the company’s new website, www.apricotlaneboutique.com. The online presence will continue to offer a unique boutique experience to its customers who will enjoy high fashion, on trend looks at affordable prices.

The Apricot Lane Boutique site features editorial looks, beautiful product and lifestyle images, a live chat and easy check out all while offering items that are not otherwise available in physical store locations throughout the country.

NATIONAL STYLE CONTRIBUTOR
Style expert, TV personality and author of The CheapChica's Guide to Style, Lilliana Vazquez has partnered with apricotlaneboutique.com to serve as their guest editor for Fall/Winter 2014. Known for her enviable style, Vazquez will curate her own boutique filled with hand-selected items that reflect her personal style and fashionable picks that are a must for any fashionista.

"I receive so many personal requests from women all over the country who want me to help them find the perfect outfit, and now I have the opportunity to do just that thanks to Apricot Lane," Vazquez explained.

SOCIAL MEDIA PAVING THE WAY

Apricot Lane was developed by franchisor Country Visions, Inc. who over the past several years, has supported a pilot program with two franchisee partners based in Peoria, IL and Dallas, TX. Through a Facebook sales presence created to build the consumer base, the team discovered substantial new sales resulting from e- commerce while social media numbers jumped drastically, soaring from 5,000 combined followers to over half a million in approximately a year. These two franchisees, owned by mother/daughter duos, will be managing partners of the new corporate online website. By embracing the ‘fast fashion’ culture of buying from Downtown Los Angeles, new merchandise will be showcased continuously online, creating a demand from the sites shoppers. All purchases from the new website will ship out of the distribution center in Peoria, IL.

“By offering personality, immediate comments and constant updates to our social media sites, we have built relationships with each and everyone of our followers; they feel like they know us,” explained Jena Green, co- owner of Apricot Lane Peoria.

Both operating partners Green along with Allison Scott and Lauren Young, sisters and co-owners of Apricot Lane Dallas have embraced the affinity their shoppers have to online communication. “Our clientele spends the majority of their time on their social media pages,” said Scott and Young “So we reacted to that and increased our sales online drastically by reaching out to them, creating and expanding our social media niche.”

Unlike other retailers, Apricot Lane updates their inventory arrivals constantly, often posting between 20 – 30 new items a day. When products are announced as out of stock, the team polls their fans as to their interest in the item and issues pre-buys for products, creating a demand before inventory is even in stock. This creates a continuous demand for products, increases interactions with customers and leaves them anticipating the next post.

“We have a unique relationship with our online customers” said Green. “We are personal shoppers for our guests, reacting to their requests and re-stocking items they create a demand for! We also poll our shoppers located all across the country by showing them items while Apricot Lane buyers are on the streets of LA’s fashion district, asking ‘Hot or Not?’ Watching the seasons hottest items fly off the “cyber-shelves” is incredible!”

LOCALIZED FRANCHISEE SUPPORT

To encourage a fully integrated marketing approach and system-wide franchise opportunity, Apricot Lane structured a unique profit-sharing model, which distributes 10% of total gross sales to participating franchisees. One unique upside for independent franchisees is the “no cost” opt-in with the corporate e-commerce program to participate. Sales are not limited to local zip codes, enabling franchisees to market to family, friends and customers who may not be located in their specific market, but still want to “shop local.”

“We worked hard to provide an e-commerce solution that builds the brand while providing our collective customers the best possible experience online,” said Ken Petersen, CEO and founder of Apricot Lane. “Our customers will enjoy a personalized online experience, while maintaining their relationship with their local boutique!”

ABOUT APRICOT LANE AND COUNTRY VISIONS, INC.

Apricot Lane is a member of the popular Country Visions, Inc. franchise, specializing in offering a high variety of fashion-forward styles, accessories and gift items at affordable prices. The franchise offers a new mix of merchandise both online and in-store, and offers customers the ability to build a unique style. Approaching system wide sales of $50 million and growing at a pace of 20-30 stores per year provides new resources and opportunities system wide that will keep Apricot Lane Boutique on top as a fashion trend leader and top retail franchise.

Tuesday, November 18, 2014

Jessica Alba in kokun Cashmere

Jessica Alba was photographed wearing kokun while leaving the salon yesterday in LA! The actress kept cozy in her cashmere Tipped Circle Cardigan as she debuted her new lighter locks ($385; www.kokunnyc.com). 
Jessica Alba in kokun
Jessica Alba in kokun cashmere Tipped Circle Cardigan
Jessica Alba in kokun cashmere cardigan

Jennifer Lopez Wearing Nines in Booty Video

WHO: Singer/Actress, Jennifer Lopez

Jennifer Lopez Booty Music Video Fashion

WHAT: Singer and actress, Jennifer Lopez wore a NINES Crocodile Hancock Body Suit (Retails $175) for her most recent music video Booty ft. Iggy Azalea 

WHEN: OCTOBER 2014

Nines Bodysuit

ABOUT NINES :
Nines is a collection of boundary pushing style with a focus on directional detailing sleek silhouettes, and innovative fabrics. Creating our own path of forward aesthetic for the ultimate Nines Girl living to the nth degree.

"Keeping the balance between desire and wearability the elements of the collection adapt to the Nines Girl's individual style... we inspire her to forge her own path from our vision" - Alana Hale


Nines is the creation of designer Alana Hale. Fresh out of design school in 2008, she launched a couture inspired concept line creating one of-a-kind pieces for celebrity stylists and fashion editorials. Craving a more personal avenue, Alana sought to bridge the gap between her avant-garde design roots and laidback LA lifestyle. Ushering in a new era of effortless luxe, Nines was born. http://www.ninesbrand.com

See more from Nines here on the Fashion Blog.

Popular Fashion Blog Posts

Ready to shop?  Apparel Search has a few favorite upscale boutiques such as Barney's, Bloomingdales, Neiman Marcus, etc.  We also find inspiration by using online resources. Amazon is a place we often turn when we want to quickly investigate multiple clothing brands and silhouettes.  You can use the following links to view carefully curated collections of both classic and on-trend styles so you can quickly find everything from your favorite tried-and-true denim brands to pieces from up-and-coming designers.  Versatile women's clothing selection includes favorite brands as well as emerging designers.

Women's Clothing
Men's Clothing

Stylish fashionistas take makeup and other beauty products into account when embracing their true sense of style. Check the Beauty Editors' Picks for your inspiration.

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Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com