Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Tuesday, May 23, 2017

Luquafleece Functional Cooling Vests

With higher outdoor temperatures or increasing skin temperature during sports or work activity, the water molecules firmly bound inside the functional cooling clothing absorb the thermal energy, evaporate from the large surface of the three-dimensional nonwoven structure and thereby cool down the wearer. The body sweats less and thereby saves energy that would usually be needed for thermoregulation. External cooling can therefore provide an increase in performance of up to ten percent in hot conditions.

Humans are born runners. Evolution once gave us the ability to overcome the distance of many kilometers through the hot savannas of Africa. In addition to the upright posture of the body and head and the optimized mechanics of legs and feet, cooling by millions of sweat glands plays a key role. Under extreme stress, they can release about one liter of sweat per hour and cool down the body by evaporation.
Cooling Vests
This limits our performance even at moderate outdoor temperatures. Athletes as well as workers and many other people worldwide who are exposed to high temperatures are therefore now using active functional cooling clothing. Thanks to innovative materials, this pro­vides evaporative cooling which is individually dosable and lasts for hours. The functional cooling textiles of the E.COOLINE and IDENIXX brands, incorporating the spe­cially developed superabsorbent nonwoven fabric from BASF, offer a mobile air conditioning system to wear which effectively supports the cooling system of the human body.

 Cooling vests, for example, are easy to use and can be worn like any other item of clothing once being activated by “charging” with water. The water enters the active layer – the Luquafleece® from BASF – after being rapidly absorbed and distributed through a bacteriostatic textile fabric. “The fibers of this nonwoven fabric are coated with superabsorbent polymers (SAP) through a special technology. They absorb the water in a few seconds and retain it,” explains the expert Norbert Heidinger of BASF New Business GmbH, who markets the material.

Like a fishing net, the polymer network of the superab­sorber traps increasing numbers of water particles until its elastic restoring forces compensate the osmotic forces of the prevailing concentration gradient. In this way Luquafleece® can absorb ten times its weight in water and retain it so firmly, that the functional textiles are dry on the surface.

Functional cooling textiles of core sports and occupational safety brands use a special superabsorber fleece from BASF.

Luquafleece® - the superabsorbent fabric

Luquafleece® is produced by applying the starting materials directly onto the nonwoven fibers and only then polymerizing them to create the superabsorber. This stable combination is the key factor for the long-term applications in moisture-regulating office chairs.
  • Air permeable
  • Efficient climate control
  • Immobilized SAP – no release of powder
  • Easily combined with other materials (such as textile, nonwoven and film)
  • Ensured long term stability
  • Light weight performance product
What advantages offers the BASF product Luquafleece® for you?

In this joint project, it was particularly important for us to obtain a washable cooling product which is also hard-wearing and hygienic. The three-dimensional nonwoven fabric with its special fiber structure also offers an enormously large surface area capa­ble of delivering 600 watts per liter of cooling energy through the evaporating water. Through our “cool to go” principle, the material generates a rapid and perceptible cooling effect even in extreme environmental conditions.

Visit the BASF website to learn more about Luquafleece® and other fabulous performance fabrics and finishes for textiles.  https://www.basf.com/

Learn more from the Mobile Air Conditioner to Wear article posted on the BASF website.

Learn about wicking and more about performance fabrics.

Thank you for taking the time to read this textile and apparel industry blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Monday, May 22, 2017

Denim Jean Shorts by Liverpool Jeans Company

Summer is almost here and you know what that means – shorts, shorts and more shorts. This season be ahead of the curve with Liverpool Jeans Company’s Summer 2017 line, which was launched recently, just in time for you to get ready for Summer!
Liverpool Jean Shorts
As every pair is under $100, Liverpool offers high-quality denim at an affordable price. Liverpool’s mission is to develop jeans that create solutions in women’s lives which enhance their confidence and radiance with every step they take. Sold in select Nordstrom’s and Dillard’s across the country and directly on Liverpool.com, these jeans offer superior comfort and a wide range of sizes and styles that are made to fit everyone.

With so many styles to choose from, some of our favorites from this new line are:

Corine Walking Short – This mid-rise walking short is the ideal length to wear to baseball games, summer concerts and more!  This mid rise walking short has been modernized with a rolled frayed edge cuff. Set-in waistband with belt loops, zip-fly and single-button closure packaged with classic five-pocket styling details.

Sienna Walking Short - Sometimes the best item is the one we didn't know we needed. This pull-on short with an elastic waistband won't bunch or twist – perfect for those hot summer days!

Corine Short – This short is the perfect addition to your closet as it can be worn during your next summer day outing.

Find the Corine Walking Short, Sienna Walking Short, and Corine short at http://www.liverpooljeans.com/

Liverpool Jeans Company brings innovative technology to trend-forward design, creating the perfect fit, comfort and sophisticated silhouette for a diverse range of body types. Because all women are entitled to look and feel amazing in their jeans, Liverpool offers premium styles for under $100. Liverpool denim and casual sportswear are available through Stich Fix, Bloomingdales, Nordstrom, Dillard, Amazon, Zappos and through LiverpoolJeans.com, where the company’s first men’s line with debut in 2017. Founded in 2012 and based in Los Angeles, California, Liverpool is under the creative direction and vision of 30-year fashion industry veterans Jill and Ron Perilman. See what over 1 million people have already discovered at LiverpoolJeans.com or on Facebook and Instagram @LiverpoolJeans.

By the way, although Mother's Day 2017 has past, you may want to pick up a pair of jean shorts for your mom as well.

Thank you for taking the time to read this blog post. We hope that you have found this fashion blog post to be enjoyable. 

Take a few moments to learn more about denim shorts in our fashion influence section.

If you have comments or questions, please add your thoughts in the discussion area below.

Brittany Show Wears Fringed Continental Hat

Brittany Snow was photographed wearing Hat Attack recently while on vacation in Mexico! The Pitch Perfect 3 star soaked up with sun with her co-stars in her Fringed Continental Hat ($100; www.hatattack.com).
Brittany Show Wears Fringed Continental Hat
Fringed Continental Hat

Thank you for taking the time to read this fringed hat blog post. We hope that you have found this fashion blog post to be enjoyable. 

You may also be interested in the following posts about Hat Attack headwear.

Delilah Belle Hamlin Lovely Sun Hat

Ali Fedotowsky wears Sanctuary, Hat Attack and Henri Bendel

Kylie Jenner vs Olivia Holt: Headwear

Vanessa Hudgens Hat Attack

Jenna Dewan-Tatum Sports Crochet Hat

Learn more about sun hats in our new fashion product influence section.

By the way, the Hat Attack brand is not only about hats.

Lucy Hale Carries Hat Attack Bag

If you have comments or questions, please add your thoughts in the discussion area below.

Bella Hadid Enjoying True Religion Jeans

Bella Hadid appears to be enjoying her True Religion brand jeans.

Bella Hadid has been spotted multiple times rocking True Religion jeans during Cannes Film Festival. From nights out to posing for Instagram photos, the model has completed her laid back looks with Halle Super Skinny Mullet Hem Women's Jeans in Gypset Blue ($199.00, www.truereligion.com). 
Bella Hadid True Religion brand jeans
Bella Hadid True Religion 2017

January Jones in CAMI and JAX Swimsuit

January Jones shared a photo of herself on Instagram on May 20th wearing CAMI AND JAX swimwear. The actress enjoyed the California sunshine by the pool in the Carmen Malibu Red swimsuit ($250 www.camiandjax.com). 
January Jones Swimwear Photo
Photo courtesy of Instagram.

Below is another look at the swimsuit.
Carmen Malibu Red swimsuit
See more of January Jones here on the Fashion Blog.

Rachel Platten and Lindsey Stirling Billboard Music Awards 2017

Rachel Platten and Lindsey Stirling were photographed carrying Tyler Ellis at the 2017 Billboard Awards in Las Vegas last night. Rachel opted for a colorful cocktail dress accented with her Tyler Ellis Perry Clutch in Blue Plexi,
Rachel Platten Pink Carpet
Lindsey wore a white gown accented with the Aimee Clutch in Gold ($1,795, www.tylerellis.com). 
Lindsey Stirlingwore 2017 Billboard Awards
Thank you for taking the time to read this 2017 Billboard Awards blog post. We hope that you have found this fashion blog post to be enjoyable. If you have comments or questions, please add your thoughts in the discussion area below.

Sunday, May 21, 2017

Fashion News Article Archive Historical Reference

Historical Archive our our Fashion News Posts.


You may have noticed that our Fashion Blog Archive begins back in 2013.  For those of you that are not aware, 2013 is when we started this particular fashion blog.  However, we have been publishing apparel industry news and blog posts long before that year.

Here is a brief example from our fashion news archive:







Yes, we had been publishing fashion industry news prior to 2004 as well.  Our Fashion News ASAP section goes back earlier then our news article section.

If you would like to go really far back and wish to specifically find an old fashion blog post you can go back to the first fashion blog post which is in our Think Tank section.  That fashion blog post was written in 2000.

Don't forget we previously posted on our Fashion Newspaper (FashionNewspaper.com) website as well, and we have a few other clothing relevant blogs that we started before then one you are reading now at www.blog.apparelsearch.com  For example, back in 2005 we started a fashion blog at http://www.fashionblog.us  In 2010, we started to experiment at the Fashion Salad http://www.fashionsalad.com/ and a few other small style blog sites.

Anyway, above is just for historical reference in case you were curious.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.