Snapchat has new AR shopping capabilities for fashion brands. The augmented reality for the fashion industry is taking a big step forward. Consumers can try on outfits by using augmented reality lenses.
According to Snapchat, "Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times – trying on and visualizing products from brands and retailers around the world. They rank Snapchat the #1 platform for sharing shopping moments."
This week, Snapchat has continued to evolve AR shopping by launching a suite of new offerings making AR creation simple, fast, and cost-effective for businesses.